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Niche ranking · nonprofits

Best email marketing for nonprofits

This page ranks ESPs for nonprofit teams that need cheap list-size pricing, forms, and simple automations. Kit (ConvertKit) leads this niche score, with Brevo second. The score mixes dataset tags (budget, beginners, small business, and newsletters), feature weights, and example list-size prices — not a survey.

Visit Kit (ConvertKit)

Ranked for this niche

  1. 1. Kit (ConvertKit)Top score
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  2. 2. Brevo
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  3. 3. MailerLite
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  4. 4. Mailchimp
    • Dataset tags match this niche (1 of 4 preferred tags)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
  5. 5. Omnisend
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  6. 6. Constant Contact
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  7. 7. ActiveCampaign
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  8. 8. HubSpot Marketing Hub
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  9. 9. GetResponse
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  10. 10. Klaviyo
    • automation is weighted for this niche
    • forms/popups is weighted for this niche
All tools reordered for “Best email marketing for nonprofits” using keyword weights, not editorial blurbs.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kAutomationSMSCRMEcommerceLanding pagesG2Trial
Kit (ConvertKit)SubjectFree up to 10,000 contacts$0/mo$0/mo$0/mo3/10YesNoNoYes4.4 (n/a)No listed trial
BrevoFree up to 100,000 contacts$0/mo$9/mo$18/mo4/10YesYesYesYes4.5 (2,632)No listed trial
MailerLiteFree up to 250 contacts$19/mo$49/mo$89/mo3/10YesNoYesYes4.6 (n/a)14-day trial
MailchimpFree up to 250 contacts$45/mo$100/mo$135/mo4/10YesNoYesYes4.3 (12,987)14-day trial
OmnisendFree up to 250 contacts$20/mo$70/mo$130/mo4/10YesNoYesYes4.6 (n/a)No listed trial
Constant ContactNo free plan$30/mo$80/mo$120/mo3/10YesNoNoYes4.1 (7,447)60-day trial
ActiveCampaignNo free plan$19/mo$99/mo$189/mo5/10YesYesYesYes4.5 (14,000)14-day trial
HubSpot Marketing HubFree plan (contacts uncapped in dataset)$20/mon/a$3,600/mo5/10YesYesNoYes4.4 (n/a)14-day trial
GetResponseFree up to 500 contacts$19/mon/an/a4/10YesNoYesYes4.3 (n/a)14-day trial
KlaviyoFree up to 250 contacts$30/mo$100/mo$150/mo5/10YesNoYesNo4.6 (n/a)No listed trial
Who it is for
  • Nonprofit teams that need cheap list-size pricing, forms, and simple automations
  • You care about budget, beginners, small business, and newsletters.
  • Kit (ConvertKit) is the current #1 in this niche because creators, newsletter writers, digital products line up with the weights.
Who should avoid it
  • This ranking is the wrong list if your job is not “nonprofits”.
  • GetResponse lands near the bottom here: automation is weighted for this niche.
  • Klaviyo lands near the bottom here: automation is weighted for this niche.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
  • Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
  • MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
  • Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
  • Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
  • Constant Contact1k $30/mo · 5k $80/mo · 10k $120/moModel: contacts · row date September 11, 2026

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