What is the best HubSpot Marketing Hub alternative in this dataset?

ActiveCampaign ranks first as a HubSpot Marketing Hub alternative here (Relative to HubSpot Marketing Hub, ActiveCampaign is ecommerce-native). Rankings will change when you replace the example prices and scores.

Does HubSpot Marketing Hub have a free plan?

Free plan (contacts uncapped in dataset). 14-day trial. Confirm on the vendor pricing page; these are example fields.

Which HubSpot Marketing Hub alternative is cheapest at 5,000 contacts?

Kit (ConvertKit) is the lowest 5,000-contact price among ranked alternatives at $0/mo in this example snapshot.

Can I migrate off HubSpot Marketing Hub?

Most ESPs in this set accept CSV/list imports. HubSpot Marketing Hub stores inbound marketing teams, CRM centric orgs, SaaS startups, and multi hub stacks use cases; map tags and automations manually. We do not run migrations.

Alternatives · HubSpot

HubSpot Marketing Hub alternatives

HubSpot Marketing Hub (HubSpot) is a common starting ESP. Teams usually shop alternatives when they need budget email only users, simple newsletters, and avoiding onboarding fees. In this dataset the closest ranked option is ActiveCampaign, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit HubSpot Marketing Hub

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HubSpot Marketing Hub vs alternatives

Ranked by feature gaps HubSpot Marketing Hub is weak on (budget email only users, simple newsletters, avoiding onboarding fees), cheaper 5k list prices, and shared audience tags.

Example comparison with HubSpot Marketing Hub pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
HubSpot Marketing HubSubject	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial

1. ActiveCampaign
Relative to HubSpot Marketing Hub, ActiveCampaign is ecommerce-native
2. Mailchimp
Relative to HubSpot Marketing Hub, Mailchimp is ecommerce-native
3. Brevo
Relative to HubSpot Marketing Hub, Brevo is ecommerce-native
4. Klaviyo
Relative to HubSpot Marketing Hub, Klaviyo is ecommerce-native
5. MailerLite
Relative to HubSpot Marketing Hub, MailerLite is ecommerce-native

Who it is for

HubSpot Marketing Hub still fits inbound marketing teams teams that already live in its editor and do not need budget email only users, simple newsletters, and avoiding onboarding fees.
HubSpot Marketing Hub still fits CRM centric orgs teams that already live in its editor and do not need budget email only users, simple newsletters, and avoiding onboarding fees.
HubSpot Marketing Hub still fits SaaS startups teams that already live in its editor and do not need budget email only users, simple newsletters, and avoiding onboarding fees.
HubSpot Marketing Hub still fits multi hub stacks teams that already live in its editor and do not need budget email only users, simple newsletters, and avoiding onboarding fees.

Who should avoid it

Skip HubSpot Marketing Hub if budget email only users is a hard requirement.
Skip HubSpot Marketing Hub if simple newsletters is a hard requirement.
Skip HubSpot Marketing Hub if avoiding onboarding fees is a hard requirement.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

HubSpot Marketing Hub1k $20/mo · 5k n/a · 10k $3,600/moModel: marketing_contacts_plus_seats · row date September 11, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

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