What is the best Kit alternative in this dataset?

HubSpot Marketing Hub ranks first as a Kit alternative here (Overlaps Kit on 1 audience tag). Rankings will change when you replace the example prices and scores.

Does Kit have a free plan?

Free up to 10,000 contacts. No listed trial. Confirm on the vendor pricing page; these are example fields.

Which Kit alternative is cheapest at 5,000 contacts?

Brevo is the lowest 5,000-contact price among ranked alternatives at $18/mo in this example snapshot.

Can I migrate off Kit?

Most ESPs in this set accept CSV/list imports. Kit stores creators, newsletters, beginners, and landing pages use cases; map tags and automations manually. We do not run migrations.

Alternatives · Kit (formerly ConvertKit)

Kit alternatives

Kit (Kit (formerly ConvertKit)) is a common starting ESP. Teams usually shop alternatives when they need ecommerce catalogs, SMS, and sales CRM. In this dataset the closest ranked option is HubSpot Marketing Hub, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit Kit

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Kit vs alternatives

Ranked by feature gaps Kit is weak on (ecommerce catalogs, SMS, sales CRM), cheaper 5k list prices, and shared audience tags.

Example comparison with Kit pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
KitSubject	Free up to 10,000 contacts	$29/mo	$66/mo	$119/mo	5/10	No	No	No	Yes	4.4 (1,400)	No listed trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
Constant Contact	No free plan	$12/mo	$45/mo	$80/mo	3/10	Yes	No	No	Yes	4.1 (5,200)	60-day trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial
GetResponse	No free plan	$19/mo	$59/mo	$99/mo	7/10	No	Yes	No	Yes	4.3 (1,600)	30-day trial
MailerLite	Free up to 1,000 contacts	$10/mo	$30/mo	$50/mo	5/10	No	No	No	Yes	4.6 (2,100)	30-day trial

1. HubSpot Marketing Hub
Overlaps Kit on 1 audience tag Relative to Kit, HubSpot Marketing Hub adds SMS; adds a CRM; deeper automation (9/10 vs 5/10); lower 5k-contact price ($45/mo vs $66/mo)
2. Brevo
Overlaps Kit on 1 audience tag Relative to Kit, Brevo adds SMS; adds a CRM; deeper automation (6/10 vs 5/10); lower 5k-contact price ($18/mo vs $66/mo)
3. ActiveCampaign
Relative to Kit, ActiveCampaign adds SMS; adds a CRM; deeper automation (9/10 vs 5/10)
4. Klaviyo
Relative to Kit, Klaviyo adds SMS; is ecommerce-native; deeper automation (8/10 vs 5/10)
5. Constant Contact
Overlaps Kit on 2 audience tags Relative to Kit, Constant Contact adds SMS; lower 5k-contact price ($45/mo vs $66/mo)

Who it is for

Kit still fits creators teams that already live in its editor and do not need ecommerce catalogs, SMS, and sales CRM.
Kit still fits newsletters teams that already live in its editor and do not need ecommerce catalogs, SMS, and sales CRM.
Kit still fits beginners teams that already live in its editor and do not need ecommerce catalogs, SMS, and sales CRM.
Kit still fits landing pages teams that already live in its editor and do not need ecommerce catalogs, SMS, and sales CRM.

Who should avoid it

Skip Kit if ecommerce catalogs is a hard requirement.
Skip Kit if SMS is a hard requirement.
Skip Kit if sales CRM is a hard requirement.
If list-size price is the constraint, HubSpot Marketing Hub is $45/mo at 5,000 contacts vs $66/mo for Kit in this snapshot.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Kit1k $29/mo · 5k $66/mo · 10k $119/moModel: subscriber-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026
ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Constant Contact1k $12/mo · 5k $45/mo · 10k $80/moModel: contact-tier · row date September 1, 2026

FAQ

Related comparisons

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