What is the best email marketing platform for shopify?

Brevo ranks first on this page’s niche score. ecommerce-native is weighted for this niche Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, MailerLite, Omnisend, Klaviyo, Mailchimp, GetResponse, Kit (ConvertKit), and HubSpot Marketing Hub include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

This niche weights ecommerce-native highly. Tools marked native: Brevo, MailerLite, Omnisend, Klaviyo, ActiveCampaign, Mailchimp, and GetResponse.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · shopify

Best email marketing software for Shopify

This page ranks ESPs for shopify merchants who need catalog sync, browse abandonment, and sms on the same list. Brevo leads this niche score, with MailerLite second. The score mixes dataset tags (shopify, ecommerce, and sms), feature weights, and example list-size prices — not a survey.

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Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. BrevoTop score
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
2. MailerLite
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
3. Omnisend
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
4. Klaviyo
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
5. ActiveCampaign
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
6. Mailchimp
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
7. GetResponse
- ecommerce-native is weighted for this niche
- SMS is weighted for this niche
- automation is weighted for this niche
8. Kit (ConvertKit)
- SMS is weighted for this niche
- automation is weighted for this niche
- forms/popups is weighted for this niche
9. HubSpot Marketing Hub
- SMS is weighted for this niche
- automation is weighted for this niche
- forms/popups is weighted for this niche
10. Constant Contact
- SMS is weighted for this niche
- automation is weighted for this niche
- forms/popups is weighted for this niche

All tools reordered for “Best email marketing software for Shopify” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
BrevoSubject	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial

Who it is for

Shopify merchants who need catalog sync, browse abandonment, and SMS on the same list
You care about shopify, ecommerce, and sms.
Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “shopify”.
HubSpot Marketing Hub lands near the bottom here: SMS is weighted for this niche.
Constant Contact lands near the bottom here: SMS is weighted for this niche.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026

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