Niche ranking · free
Email marketing software with a free plan
This page ranks ESPs for buyers who will only start on a vendor-marked free plan. Kit (ConvertKit) leads this niche score, with Brevo second. The score mixes dataset tags (budget and beginners), feature weights, and example list-size prices — not a survey.
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data/esp-tools.json. Full policy: affiliate disclosure.Ranked for this niche
- 1. Kit (ConvertKit)Top score
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- 5k-contact price $0/mo ranks on the cheaper side of this set
- 2. Brevo
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- 5k-contact price $9/mo ranks on the cheaper side of this set
- 3. MailerLite
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- Free plan listed up to 250 contacts
- 4. Mailchimp
- Dataset tags match this niche (1 of 2 preferred tags)
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- 5. Omnisend
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- Free plan listed up to 250 contacts
- 6. HubSpot Marketing Hub
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- Has a free plan (contact cap not listed)
- 7. GetResponse
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- Free plan listed up to 500 contacts
- 8. Klaviyo
- forms/popups is weighted for this niche
- Free plan listed up to 250 contacts
- 9. Constant Contact
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- No free plan in the dataset
- 10. ActiveCampaign
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- No free plan in the dataset
| Tool | Free plan | Price @ 1k | Price @ 5k | Price @ 10k | Automation | SMS | CRM | Ecommerce | Landing pages | G2 | Trial |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kit (ConvertKit)Subject | Free up to 10,000 contacts | $0/mo | $0/mo | $0/mo | 3/10 | Yes | No | No | Yes | 4.4 (n/a) | No listed trial |
| Brevo | Free up to 100,000 contacts | $0/mo | $9/mo | $18/mo | 4/10 | Yes | Yes | Yes | Yes | 4.5 (2,632) | No listed trial |
| MailerLite | Free up to 250 contacts | $19/mo | $49/mo | $89/mo | 3/10 | Yes | No | Yes | Yes | 4.6 (n/a) | 14-day trial |
| Mailchimp | Free up to 250 contacts | $45/mo | $100/mo | $135/mo | 4/10 | Yes | No | Yes | Yes | 4.3 (12,987) | 14-day trial |
| Omnisend | Free up to 250 contacts | $20/mo | $70/mo | $130/mo | 4/10 | Yes | No | Yes | Yes | 4.6 (n/a) | No listed trial |
| HubSpot Marketing Hub | Free plan (contacts uncapped in dataset) | $20/mo | n/a | $3,600/mo | 5/10 | Yes | Yes | No | Yes | 4.4 (n/a) | 14-day trial |
| GetResponse | Free up to 500 contacts | $19/mo | n/a | n/a | 4/10 | Yes | No | Yes | Yes | 4.3 (n/a) | 14-day trial |
| Klaviyo | Free up to 250 contacts | $30/mo | $100/mo | $150/mo | 5/10 | Yes | No | Yes | No | 4.6 (n/a) | No listed trial |
| Constant Contact | No free plan | $30/mo | $80/mo | $120/mo | 3/10 | Yes | No | No | Yes | 4.1 (7,447) | 60-day trial |
| ActiveCampaign | No free plan | $19/mo | $99/mo | $189/mo | 5/10 | Yes | Yes | Yes | Yes | 4.5 (14,000) | 14-day trial |
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