What is the best email marketing platform for gdpr?

Brevo ranks first on this page’s niche score. CRM is weighted for this niche Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, Mailchimp, Kit (ConvertKit), HubSpot Marketing Hub, MailerLite, Omnisend, GetResponse, and Klaviyo include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

Ecommerce-native is not a major weight here. Native tools still listed: Brevo, Mailchimp, ActiveCampaign, MailerLite, Omnisend, GetResponse, and Klaviyo.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · gdpr

GDPR-compliant email marketing tools

This page ranks ESPs for eu-facing senders who need forms, consent capture, and a vendor with a public privacy posture. Brevo leads this niche score, with Mailchimp second. The score mixes dataset tags (small business, beginners, and forms), feature weights, and example list-size prices — not a survey.

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Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. BrevoTop score
- CRM is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
2. Mailchimp
- Dataset tags match this niche (1 of 3 preferred tags)
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
3. Kit (ConvertKit)
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- 5k-contact price $0/mo ranks on the cheaper side of this set
4. ActiveCampaign
- CRM is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
5. HubSpot Marketing Hub
- CRM is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
6. MailerLite
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
7. Omnisend
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
8. Constant Contact
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
9. GetResponse
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
10. Klaviyo
- forms/popups is weighted for this niche

All tools reordered for “GDPR-compliant email marketing tools” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
BrevoSubject	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Who it is for

EU-facing senders who need forms, consent capture, and a vendor with a public privacy posture
You care about small business, beginners, and forms.
Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “gdpr”.
GetResponse lands near the bottom here: landing pages is weighted for this niche.
Klaviyo lands near the bottom here: forms/popups is weighted for this niche.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
HubSpot Marketing Hub1k $20/mo · 5k n/a · 10k $3,600/moModel: marketing_contacts_plus_seats · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

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