Is ActiveCampaign cheaper than Klaviyo?

At 5,000 contacts in this example snapshot, ActiveCampaign is $99/mo (ActiveCampaign $99/mo, Klaviyo $100/mo). At 10,000 contacts: ActiveCampaign $189/mo vs Klaviyo $150/mo.

Which is better for ecommerce, ActiveCampaign or Klaviyo?

Neither or both are ecommerce-native in this file (ActiveCampaign: yes; Klaviyo: yes). Use store-sync needs, not this flag alone.

Does ActiveCampaign have SMS compared with Klaviyo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

ActiveCampaign is 5/10; Klaviyo is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–2–3 (A–B–tie)

ActiveCampaign vs Klaviyo

ActiveCampaign and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has ActiveCampaign at $99/mo. On the scored dimensions below, ActiveCampaign leads 2, Klaviyo leads 2, with 3 ties. This is a dataset tally, not an award.

Visit ActiveCampaign Visit Klaviyo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsActiveCampaign: $99/moKlaviyo: $100/moActiveCampaign
Price at 10k contactsActiveCampaign: $189/moKlaviyo: $150/moKlaviyo
Automation depth (1–10)ActiveCampaign: 5Klaviyo: 5Tie
SMSActiveCampaign: YesKlaviyo: YesTie
CRMActiveCampaign: YesKlaviyo: NoActiveCampaign
Ecommerce-nativeActiveCampaign: YesKlaviyo: YesTie
G2 scoreActiveCampaign: 4.5Klaviyo: 4.6Klaviyo

Split decision on the scored rows. Prefer ActiveCampaign if marketing automation is the priority; prefer Klaviyo if Shopify ecommerce matters more.

Full field dump for ActiveCampaign and Klaviyo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Choose ActiveCampaign if

Choose ActiveCampaign over Klaviyo when marketing automation is the job to be done.
Choose ActiveCampaign over Klaviyo when CRM + email combo is the job to be done.
Choose ActiveCampaign over Klaviyo when SMBs scaling journeys is the job to be done.
Choose ActiveCampaign over Klaviyo when agencies is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs Klaviyo if you specifically need absolute beginners wanting free forever.
Do not pick ActiveCampaign vs Klaviyo if you specifically need simple newsletter only users.

Choose Klaviyo if

Choose Klaviyo over ActiveCampaign when Shopify ecommerce is the job to be done.
Choose Klaviyo over ActiveCampaign when DTC brands is the job to be done.
Choose Klaviyo over ActiveCampaign when email+SMS revenue flows is the job to be done.
Choose Klaviyo over ActiveCampaign when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs ActiveCampaign if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs ActiveCampaign if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs ActiveCampaign if you specifically need budget conscious large lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026

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