Is Klaviyo cheaper than Mailchimp?

At 5,000 contacts in this example snapshot, Klaviyo is $100/mo (Klaviyo $100/mo, Mailchimp $100/mo). At 10,000 contacts: Klaviyo $150/mo vs Mailchimp $135/mo.

Which is better for ecommerce, Klaviyo or Mailchimp?

Neither or both are ecommerce-native in this file (Klaviyo: yes; Mailchimp: yes). Use store-sync needs, not this flag alone.

Does Klaviyo have SMS compared with Mailchimp?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Klaviyo is 5/10; Mailchimp is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–1–4 (A–B–tie)

Klaviyo vs Mailchimp

Klaviyo and Mailchimp overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Klaviyo at $100/mo. Klaviyo scores higher on automation depth (5/10). On the scored dimensions below, Klaviyo leads 2, Mailchimp leads 1, with 4 ties. This is a dataset tally, not an award.

Visit Klaviyo Visit Mailchimp

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Dimension winners

Price at 5k contactsKlaviyo: $100/moMailchimp: $100/moTie
Price at 10k contactsKlaviyo: $150/moMailchimp: $135/moMailchimp
Automation depth (1–10)Klaviyo: 5Mailchimp: 4Klaviyo
SMSKlaviyo: YesMailchimp: YesTie
CRMKlaviyo: NoMailchimp: NoTie
Ecommerce-nativeKlaviyo: YesMailchimp: YesTie
G2 scoreKlaviyo: 4.6Mailchimp: 4.3Klaviyo

Klaviyo wins more of the scored dimensions (2–1). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Klaviyo and Mailchimp from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial

Choose Klaviyo if

Choose Klaviyo over Mailchimp when Shopify ecommerce is the job to be done.
Choose Klaviyo over Mailchimp when DTC brands is the job to be done.
Choose Klaviyo over Mailchimp when email+SMS revenue flows is the job to be done.
Choose Klaviyo over Mailchimp when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Mailchimp if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs Mailchimp if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs Mailchimp if you specifically need budget conscious large lists.

Choose Mailchimp if

Choose Mailchimp over Klaviyo when beginners is the job to be done.
Choose Mailchimp over Klaviyo when small businesses is the job to be done.
Choose Mailchimp over Klaviyo when brand awareness is the job to be done.
Choose Mailchimp over Klaviyo when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs Klaviyo if you specifically need advanced automation power users.
Do not pick Mailchimp vs Klaviyo if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs Klaviyo if you specifically need deep ecommerce CRM needs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026

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