Head-to-head · 2–3–2 (A–B–tie)
Mailchimp vs MailerLite
Mailchimp and MailerLite overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has MailerLite at $30/mo. Mailchimp scores higher on automation depth (6/10). On the scored dimensions below, Mailchimp leads 2, MailerLite leads 3, with 2 ties. This is a dataset tally, not an award.
Example dataset
DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: .
Affiliate disclosure
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data/esp-tools.json. Full policy: affiliate disclosure.Dimension winners
- Price at 5k contactsMailchimp: $80/moMailerLite: $30/moMailerLite
- Price at 10k contactsMailchimp: $150/moMailerLite: $50/moMailerLite
- Automation depth (1–10)Mailchimp: 6MailerLite: 5Mailchimp
- SMSMailchimp: YesMailerLite: NoMailchimp
- CRMMailchimp: NoMailerLite: NoTie
- Ecommerce-nativeMailchimp: NoMailerLite: NoTie
- G2 scoreMailchimp: 4.3MailerLite: 4.6MailerLite
MailerLite wins more of the scored dimensions (3–2). Mailchimp can still be the right buy when beginners outweighs those rows.
| Tool | Free plan | Price @ 1k | Price @ 5k | Price @ 10k | Automation | SMS | CRM | Ecommerce | Landing pages | G2 | Trial |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mailchimp | Free up to 500 contacts | $20/mo | $80/mo | $150/mo | 6/10 | Yes | No | No | Yes | 4.3 (11,000) | No listed trial |
| MailerLite | Free up to 1,000 contacts | $10/mo | $30/mo | $50/mo | 5/10 | No | No | No | Yes | 4.6 (2,100) | 30-day trial |
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