Is Mailchimp cheaper than Klaviyo?

At 5,000 contacts in this example snapshot, Mailchimp is $80/mo (Mailchimp $80/mo, Klaviyo $100/mo). At 10,000 contacts: Mailchimp $150/mo vs Klaviyo $150/mo.

Which is better for ecommerce, Mailchimp or Klaviyo?

Klaviyo is marked ecommerce-native in the dataset. Mailchimp is not.

Does Mailchimp have SMS compared with Klaviyo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Mailchimp is 6/10; Klaviyo is 8/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 1–3–3 (A–B–tie)

Mailchimp vs Klaviyo

Mailchimp and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Mailchimp at $80/mo. Klaviyo scores higher on automation depth (8/10). Klaviyo is marked ecommerce-native; the other is not. On the scored dimensions below, Mailchimp leads 1, Klaviyo leads 3, with 3 ties. This is a dataset tally, not an award.

Visit Mailchimp Visit Klaviyo

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsMailchimp: $80/moKlaviyo: $100/moMailchimp
Price at 10k contactsMailchimp: $150/moKlaviyo: $150/moTie
Automation depth (1–10)Mailchimp: 6Klaviyo: 8Klaviyo
SMSMailchimp: YesKlaviyo: YesTie
CRMMailchimp: NoKlaviyo: NoTie
Ecommerce-nativeMailchimp: NoKlaviyo: YesKlaviyo
G2 scoreMailchimp: 4.3Klaviyo: 4.5Klaviyo

Klaviyo wins more of the scored dimensions (3–1). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Mailchimp and Klaviyo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial

Choose Mailchimp if

Choose Mailchimp over Klaviyo when beginners is the job to be done.
Choose Mailchimp over Klaviyo when small business is the job to be done.
Choose Mailchimp over Klaviyo when newsletters is the job to be done.
Choose Mailchimp over Klaviyo when landing pages is the job to be done.
Free up to 500 contacts. No listed trial.

Skip Mailchimp if

Do not pick Mailchimp vs Klaviyo if you specifically need deep automation.
Do not pick Mailchimp vs Klaviyo if you specifically need native Shopify data.
Do not pick Mailchimp vs Klaviyo if you specifically need CRM heavy teams.

Choose Klaviyo if

Choose Klaviyo over Mailchimp when ecommerce is the job to be done.
Choose Klaviyo over Mailchimp when shopify is the job to be done.
Choose Klaviyo over Mailchimp when woocommerce is the job to be done.
Choose Klaviyo over Mailchimp when sms is the job to be done.
Choose Klaviyo over Mailchimp when automation is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Mailchimp if you specifically need creator newsletters.
Do not pick Klaviyo vs Mailchimp if you specifically need non commerce B2B.
Do not pick Klaviyo vs Mailchimp if you specifically need landing page builders.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Mailchimp1k $20/mo · 5k $80/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026

FAQ

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