Is Klaviyo cheaper than HubSpot Marketing Hub?

At 5,000 contacts in this example snapshot, HubSpot Marketing Hub is $45/mo (Klaviyo $100/mo, HubSpot Marketing Hub $45/mo). At 10,000 contacts: Klaviyo $150/mo vs HubSpot Marketing Hub $800/mo.

Which is better for ecommerce, Klaviyo or HubSpot Marketing Hub?

Klaviyo is marked ecommerce-native in the dataset. HubSpot Marketing Hub is not.

Does Klaviyo have SMS compared with HubSpot Marketing Hub?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Klaviyo is 8/10; HubSpot Marketing Hub is 9/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–3–1 (A–B–tie)

Klaviyo vs HubSpot Marketing Hub

Klaviyo and HubSpot Marketing Hub overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has HubSpot Marketing Hub at $45/mo. HubSpot Marketing Hub scores higher on automation depth (9/10). Klaviyo is marked ecommerce-native; the other is not. On the scored dimensions below, Klaviyo leads 3, HubSpot Marketing Hub leads 3, with 1 ties. This is a dataset tally, not an award.

Visit Klaviyo Visit HubSpot Marketing Hub

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKlaviyo: $100/moHubSpot Marketing Hub: $45/moHubSpot Marketing Hub
Price at 10k contactsKlaviyo: $150/moHubSpot Marketing Hub: $800/moKlaviyo
Automation depth (1–10)Klaviyo: 8HubSpot Marketing Hub: 9HubSpot Marketing Hub
SMSKlaviyo: YesHubSpot Marketing Hub: YesTie
CRMKlaviyo: NoHubSpot Marketing Hub: YesHubSpot Marketing Hub
Ecommerce-nativeKlaviyo: YesHubSpot Marketing Hub: NoKlaviyo
G2 scoreKlaviyo: 4.5HubSpot Marketing Hub: 4.4Klaviyo

Split decision on the scored rows. Prefer Klaviyo if ecommerce is the priority; prefer HubSpot Marketing Hub if crm matters more.

Full field dump for Klaviyo and HubSpot Marketing Hub from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial

Choose Klaviyo if

Choose Klaviyo over HubSpot Marketing Hub when ecommerce is the job to be done.
Choose Klaviyo over HubSpot Marketing Hub when shopify is the job to be done.
Choose Klaviyo over HubSpot Marketing Hub when woocommerce is the job to be done.
Choose Klaviyo over HubSpot Marketing Hub when sms is the job to be done.
Choose Klaviyo over HubSpot Marketing Hub when automation is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs HubSpot Marketing Hub if you specifically need creator newsletters.
Do not pick Klaviyo vs HubSpot Marketing Hub if you specifically need non commerce B2B.
Do not pick Klaviyo vs HubSpot Marketing Hub if you specifically need landing page builders.

Choose HubSpot Marketing Hub if

Choose HubSpot Marketing Hub over Klaviyo when crm is the job to be done.
Choose HubSpot Marketing Hub over Klaviyo when b2b is the job to be done.
Choose HubSpot Marketing Hub over Klaviyo when agencies is the job to be done.
Choose HubSpot Marketing Hub over Klaviyo when automation is the job to be done.
Choose HubSpot Marketing Hub over Klaviyo when landing pages is the job to be done.
Free plan (contacts uncapped in dataset). 14-day trial.

Skip HubSpot Marketing Hub if

Do not pick HubSpot Marketing Hub vs Klaviyo if you specifically need budget newsletters.
Do not pick HubSpot Marketing Hub vs Klaviyo if you specifically need Shopify only shops.
Do not pick HubSpot Marketing Hub vs Klaviyo if you specifically need creator lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026

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