What is the best Mailchimp alternative in this dataset?

ActiveCampaign ranks first as a Mailchimp alternative here (Overlaps Mailchimp on 1 audience tag). Rankings will change when you replace the example prices and scores.

Does Mailchimp have a free plan?

Free up to 500 contacts. No listed trial. Confirm on the vendor pricing page; these are example fields.

Which Mailchimp alternative is cheapest at 5,000 contacts?

Brevo is the lowest 5,000-contact price among ranked alternatives at $18/mo in this example snapshot.

Can I migrate off Mailchimp?

Most ESPs in this set accept CSV/list imports. Mailchimp stores beginners, small business, newsletters, and landing pages use cases; map tags and automations manually. We do not run migrations.

Alternatives · Intuit Mailchimp

Mailchimp alternatives

Mailchimp (Intuit Mailchimp) is a common starting ESP. Teams usually shop alternatives when they need deep automation, native Shopify data, and CRM heavy teams. In this dataset the closest ranked option is ActiveCampaign, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit Mailchimp

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Mailchimp vs alternatives

Ranked by feature gaps Mailchimp is weak on (deep automation, native Shopify data, CRM heavy teams), cheaper 5k list prices, and shared audience tags.

Example comparison with Mailchimp pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
MailchimpSubject	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
GetResponse	No free plan	$19/mo	$59/mo	$99/mo	7/10	No	Yes	No	Yes	4.3 (1,600)	30-day trial
MailerLite	Free up to 1,000 contacts	$10/mo	$30/mo	$50/mo	5/10	No	No	No	Yes	4.6 (2,100)	30-day trial
Constant Contact	No free plan	$12/mo	$45/mo	$80/mo	3/10	Yes	No	No	Yes	4.1 (5,200)	60-day trial
Kit	Free up to 10,000 contacts	$29/mo	$66/mo	$119/mo	5/10	No	No	No	Yes	4.4 (1,400)	No listed trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial

1. ActiveCampaign
Overlaps Mailchimp on 1 audience tag Relative to Mailchimp, ActiveCampaign adds a CRM; deeper automation (9/10 vs 6/10); lower 5k-contact price ($79/mo vs $80/mo)
2. HubSpot Marketing Hub
Overlaps Mailchimp on 1 audience tag Relative to Mailchimp, HubSpot Marketing Hub adds a CRM; deeper automation (9/10 vs 6/10); lower 5k-contact price ($45/mo vs $80/mo)
3. Brevo
Overlaps Mailchimp on 2 audience tags Relative to Mailchimp, Brevo adds a CRM; lower 5k-contact price ($18/mo vs $80/mo)
4. GetResponse
Overlaps Mailchimp on 2 audience tags Relative to Mailchimp, GetResponse adds a CRM; deeper automation (7/10 vs 6/10); lower 5k-contact price ($59/mo vs $80/mo)
5. MailerLite
Overlaps Mailchimp on 4 audience tags Relative to Mailchimp, MailerLite lower 5k-contact price ($30/mo vs $80/mo)

Who it is for

Mailchimp still fits beginners teams that already live in its editor and do not need deep automation, native Shopify data, and CRM heavy teams.
Mailchimp still fits small business teams that already live in its editor and do not need deep automation, native Shopify data, and CRM heavy teams.
Mailchimp still fits newsletters teams that already live in its editor and do not need deep automation, native Shopify data, and CRM heavy teams.
Mailchimp still fits landing pages teams that already live in its editor and do not need deep automation, native Shopify data, and CRM heavy teams.

Who should avoid it

Skip Mailchimp if deep automation is a hard requirement.
Skip Mailchimp if native Shopify data is a hard requirement.
Skip Mailchimp if CRM heavy teams is a hard requirement.
If list-size price is the constraint, ActiveCampaign is $79/mo at 5,000 contacts vs $80/mo for Mailchimp in this snapshot.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Mailchimp1k $20/mo · 5k $80/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026
GetResponse1k $19/mo · 5k $59/mo · 10k $99/moModel: contact-tier · row date September 1, 2026
MailerLite1k $10/mo · 5k $30/mo · 10k $50/moModel: contact-tier · row date September 1, 2026

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