Is ActiveCampaign cheaper than Moosend?

At 5,000 contacts in this example snapshot, Moosend is $48/mo (ActiveCampaign $99/mo, Moosend $48/mo). At 10,000 contacts: ActiveCampaign $189/mo vs Moosend $88/mo.

Which is better for ecommerce, ActiveCampaign or Moosend?

Neither or both are ecommerce-native in this file (ActiveCampaign: yes; Moosend: yes). Use store-sync needs, not this flag alone.

Does ActiveCampaign have SMS compared with Moosend?

ActiveCampaign has SMS in the dataset; the other does not.

Which has deeper automation?

ActiveCampaign is 5/10; Moosend is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–3–1 (A–B–tie)

ActiveCampaign vs Moosend

ActiveCampaign and Moosend overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Moosend at $48/mo. ActiveCampaign scores higher on automation depth (5/10). On the scored dimensions below, ActiveCampaign leads 3, Moosend leads 3, with 1 ties. This is a dataset tally, not an award.

Visit ActiveCampaign Visit Moosend

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsActiveCampaign: $99/moMoosend: $48/moMoosend
Price at 10k contactsActiveCampaign: $189/moMoosend: $88/moMoosend
Automation depth (1–10)ActiveCampaign: 5Moosend: 4ActiveCampaign
SMSActiveCampaign: YesMoosend: NoActiveCampaign
CRMActiveCampaign: YesMoosend: NoActiveCampaign
Ecommerce-nativeActiveCampaign: YesMoosend: YesTie
G2 scoreActiveCampaign: 4.5Moosend: 4.7Moosend

Split decision on the scored rows. Prefer ActiveCampaign if marketing automation is the priority; prefer Moosend if budget SMBs matters more.

Full field dump for ActiveCampaign and Moosend from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Moosend	No free plan	$16/mo	$48/mo	$88/mo	4/10	No	No	Yes	Yes	4.7 (714)	30-day trial

Choose ActiveCampaign if

Choose ActiveCampaign over Moosend when marketing automation is the job to be done.
Choose ActiveCampaign over Moosend when CRM + email combo is the job to be done.
Choose ActiveCampaign over Moosend when SMBs scaling journeys is the job to be done.
Choose ActiveCampaign over Moosend when agencies is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs Moosend if you specifically need absolute beginners wanting free forever.
Do not pick ActiveCampaign vs Moosend if you specifically need simple newsletter only users.

Choose Moosend if

Choose Moosend over ActiveCampaign when budget SMBs is the job to be done.
Choose Moosend over ActiveCampaign when WooCommerce is the job to be done.
Choose Moosend over ActiveCampaign when landing pages is the job to be done.
Choose Moosend over ActiveCampaign when affordable automation is the job to be done.
Choose Moosend over ActiveCampaign when small businesses is the job to be done.
Choose Moosend over ActiveCampaign when budget is the job to be done.
Choose Moosend over ActiveCampaign when small business is the job to be done.
Choose Moosend over ActiveCampaign when landing pages is the job to be done.
No free plan. 30-day trial.

Skip Moosend if

Do not pick Moosend vs ActiveCampaign if you specifically need native Shopify catalog sync.
Do not pick Moosend vs ActiveCampaign if you specifically need native SMS / omnichannel.
Do not pick Moosend vs ActiveCampaign if you specifically need CRM pipelines.
Do not pick Moosend vs ActiveCampaign if you specifically need forever free plan seekers.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 12, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Moosend1k $16/mo · 5k $48/mo · 10k $88/moModel: contacts · row date September 12, 2026

FAQ

Related comparisons

We may earn a commission if you buy through affiliate links such as /go/[slug]. Rankings are not sold.