What is the best email marketing platform for b2b?

Brevo ranks first on this page’s niche score. Dataset tags match this niche (2 of 4 preferred tags) Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, HubSpot Marketing Hub, Flodesk, Zoho Campaigns, Kit (ConvertKit), MailerLite, Twilio SendGrid, Omnisend, Mailchimp, GetResponse, Shopify Email, and Klaviyo include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

Ecommerce-native is not a major weight here. Native tools still listed: Brevo, Moosend, ActiveCampaign, MailerLite, Omnisend, Mailchimp, GetResponse, Shopify Email, and Klaviyo.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · b2b

Best B2B email marketing software

This page ranks ESPs for b2b teams that need crm-adjacent contacts, automations, and landing pages more than store catalog sync. Brevo leads this niche score, with HubSpot Marketing Hub second. The score mixes dataset tags (crm, automation, landing pages, and small business), feature weights, and example list-size prices — not a survey.

Try Brevo

Try Moosend

Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. BrevoTop score
Try Brevo
- Dataset tags match this niche (2 of 4 preferred tags)
- ecommerce-native is a weaker fit for this audience
- CRM is weighted for this niche
2. HubSpot Marketing Hub
Visit HubSpot Marketing Hub
- CRM is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
3. Moosend
Try Moosend
- Dataset tags match this niche (2 of 4 preferred tags)
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
4. ActiveCampaign
Visit ActiveCampaign
- ecommerce-native is a weaker fit for this audience
- CRM is weighted for this niche
- automation is weighted for this niche
5. Flodesk
Visit Flodesk
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
6. Zoho Campaigns
Visit Zoho Campaigns
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
7. Campaign Monitor
Visit Campaign Monitor
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
8. Kit (ConvertKit)
Visit Kit (ConvertKit)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 5k-contact price $0/mo ranks on the cheaper side of this set
9. Constant Contact
Visit Constant Contact
- automation is weighted for this niche
- landing pages is weighted for this niche
10. MailerLite
Visit MailerLite
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
11. Twilio SendGrid
Visit Twilio SendGrid
- automation is weighted for this niche
- 5k-contact price $15/mo ranks on the cheaper side of this set
12. Omnisend
Visit Omnisend
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
13. Mailchimp
Visit Mailchimp
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
14. GetResponse
Visit GetResponse
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
15. Shopify Email
Visit Shopify Email
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- 5k-contact price $0/mo ranks on the cheaper side of this set
16. Klaviyo
Visit Klaviyo
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche

All tools reordered for “Best B2B email marketing software” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
BrevoSubjectTry Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
Moosend Try Moosend	No free plan	$16/mo	$48/mo	$88/mo	4/10	No	No	Yes	Yes	4.7 (714)	30-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Flodesk	Free plan (contacts uncapped in dataset)	$28/mo	$59/mo	$79/mo	3/10	No	No	No	Yes	4.6 (n/a)	14-day trial
Zoho Campaigns	Free up to 2,000 contacts	$8/mo	$36/mo	$58/mo	3/10	No	No	No	Yes	4.3 (n/a)	14-day trial
Campaign Monitor	No free plan	$74/mo	$117/mo	$182/mo	3/10	No	No	No	Yes	4.2 (n/a)	30-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Twilio SendGrid	Free up to 2,000 contacts	$15/mo	$15/mo	$15/mo	3/10	No	No	No	No	4.2 (n/a)	60-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Shopify Email	Free plan (contacts uncapped in dataset)	$0/mo	$0/mo	$0/mo	2/10	No	No	Yes	No	4.1 (n/a)	No listed trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Who it is for

B2B teams that need CRM-adjacent contacts, automations, and landing pages more than store catalog sync
You care about crm, automation, landing pages, and small business.
Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “b2b”.
Shopify Email lands near the bottom here: ecommerce-native is a weaker fit for this audience.
Klaviyo lands near the bottom here: ecommerce-native is a weaker fit for this audience.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 14, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
HubSpot Marketing Hub1k $20/mo · 5k n/a · 10k $3,600/moModel: marketing_contacts_plus_seats · row date September 11, 2026
Moosend1k $16/mo · 5k $48/mo · 10k $88/moModel: contacts · row date September 12, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Flodesk1k $28/mo · 5k $59/mo · 10k $79/moModel: contacts · row date September 14, 2026
Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026

FAQ

Try a live option from this page

Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

Try Brevo Try Moosend