What is the best email marketing platform for saas?

HubSpot Marketing Hub ranks first on this page’s niche score. CRM is weighted for this niche Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

HubSpot Marketing Hub, Brevo, Kit (ConvertKit), MailerLite, Omnisend, Mailchimp, GetResponse, and Klaviyo include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

Ecommerce-native is not a major weight here. Native tools still listed: ActiveCampaign, Brevo, MailerLite, Omnisend, Mailchimp, GetResponse, and Klaviyo.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · saas

Best email marketing for SaaS startups

This page ranks ESPs for b2b saas teams that need automation depth and a crm, not a shopify-native esp. HubSpot Marketing Hub leads this niche score, with ActiveCampaign second. The score mixes dataset tags (b2b, crm, automation, and agencies), feature weights, and example list-size prices — not a survey.

Visit HubSpot Marketing Hub

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. HubSpot Marketing HubTop score
- CRM is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
2. ActiveCampaign
- Dataset tags match this niche (1 of 4 preferred tags)
- ecommerce-native is a weaker fit for this audience
- CRM is weighted for this niche
3. Brevo
- ecommerce-native is a weaker fit for this audience
- CRM is weighted for this niche
- automation is weighted for this niche
4. Kit (ConvertKit)
- automation is weighted for this niche
- landing pages is weighted for this niche
5. Constant Contact
- automation is weighted for this niche
- landing pages is weighted for this niche
6. MailerLite
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
7. Omnisend
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
8. Mailchimp
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
9. GetResponse
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche
- landing pages is weighted for this niche
10. Klaviyo
- ecommerce-native is a weaker fit for this audience
- automation is weighted for this niche

All tools reordered for “Best email marketing for SaaS startups” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
HubSpot Marketing HubSubject	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Who it is for

B2B SaaS teams that need automation depth and a CRM, not a Shopify-native ESP
You care about b2b, crm, automation, and agencies.
HubSpot Marketing Hub is the current #1 in this niche because inbound marketing teams, CRM centric orgs, SaaS startups line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “saas”.
GetResponse lands near the bottom here: ecommerce-native is a weaker fit for this audience.
Klaviyo lands near the bottom here: ecommerce-native is a weaker fit for this audience.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

HubSpot Marketing Hub1k $20/mo · 5k n/a · 10k $3,600/moModel: marketing_contacts_plus_seats · row date September 11, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
Constant Contact1k $30/mo · 5k $80/mo · 10k $120/moModel: contacts · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

FAQ

Related comparisons

We may earn a commission if you buy through affiliate links such as /go/[slug]. Rankings are not sold.