What is the best email marketing platform for wordpress?

Moosend ranks first on this page’s niche score. Dataset tags match this niche (3 of 4 preferred tags) Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, Omnisend, MailerLite, Zoho Campaigns, Flodesk, Mailchimp, GetResponse, Kit (ConvertKit), Klaviyo, HubSpot Marketing Hub, Shopify Email, and Twilio SendGrid include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

This niche weights ecommerce-native highly. Tools marked native: Moosend, Brevo, Omnisend, MailerLite, ActiveCampaign, Mailchimp, GetResponse, Klaviyo, and Shopify Email.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · wordpress

Best email marketing for WordPress

This page ranks ESPs for wordpress and woocommerce sites that want forms, automations, and list-size pricing without a second cms. Moosend leads this niche score, with Brevo second. The score mixes dataset tags (woocommerce, landing pages, forms_popups, and small business), feature weights, and example list-size prices — not a survey.

Try Moosend

Try Brevo

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. MoosendTop score
Try Moosend
- Dataset tags match this niche (3 of 4 preferred tags)
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
2. Brevo
Try Brevo
- Dataset tags match this niche (1 of 4 preferred tags)
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
3. Omnisend
Visit Omnisend
- Dataset tags match this niche (1 of 4 preferred tags)
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
4. MailerLite
Visit MailerLite
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
5. ActiveCampaign
Visit ActiveCampaign
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
6. Zoho Campaigns
Visit Zoho Campaigns
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
7. Flodesk
Visit Flodesk
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
8. Mailchimp
Visit Mailchimp
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
9. GetResponse
Visit GetResponse
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- landing pages is weighted for this niche
10. Kit (ConvertKit)
Visit Kit (ConvertKit)
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
11. Campaign Monitor
Visit Campaign Monitor
- Dataset tags match this niche (1 of 4 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
12. Klaviyo
Visit Klaviyo
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- forms/popups is weighted for this niche
13. Constant Contact
Visit Constant Contact
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
14. HubSpot Marketing Hub
Visit HubSpot Marketing Hub
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
15. Shopify Email
Visit Shopify Email
- ecommerce-native is weighted for this niche
- automation is weighted for this niche
- 5k-contact price $0/mo ranks on the cheaper side of this set
16. Twilio SendGrid
Visit Twilio SendGrid
- automation is weighted for this niche
- forms/popups is weighted for this niche
- 5k-contact price $15/mo ranks on the cheaper side of this set

All tools reordered for “Best email marketing for WordPress” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
MoosendSubjectTry Moosend	No free plan	$16/mo	$48/mo	$88/mo	4/10	No	No	Yes	Yes	4.7 (714)	30-day trial
Brevo Try Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Zoho Campaigns	Free up to 2,000 contacts	$8/mo	$36/mo	$58/mo	3/10	No	No	No	Yes	4.3 (n/a)	14-day trial
Flodesk	Free plan (contacts uncapped in dataset)	$28/mo	$59/mo	$79/mo	3/10	No	No	No	Yes	4.6 (n/a)	14-day trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
Campaign Monitor	No free plan	$74/mo	$117/mo	$182/mo	3/10	No	No	No	Yes	4.2 (n/a)	30-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
Shopify Email	Free plan (contacts uncapped in dataset)	$0/mo	$0/mo	$0/mo	2/10	No	No	Yes	No	4.1 (n/a)	No listed trial
Twilio SendGrid	Free up to 2,000 contacts	$15/mo	$15/mo	$15/mo	3/10	No	No	No	No	4.2 (n/a)	60-day trial

Who it is for

WordPress and WooCommerce sites that want forms, automations, and list-size pricing without a second CMS
You care about woocommerce, landing pages, forms_popups, and small business.
Moosend is the current #1 in this niche because budget SMBs, WooCommerce, landing pages line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “wordpress”.
Shopify Email lands near the bottom here: ecommerce-native is weighted for this niche.
Twilio SendGrid lands near the bottom here: automation is weighted for this niche.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 14, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Moosend1k $16/mo · 5k $48/mo · 10k $88/moModel: contacts · row date September 12, 2026
Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026

FAQ

Try a live option from this page

Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

Try Brevo Try Moosend