Is ActiveCampaign cheaper than Kit (ConvertKit)?

At 5,000 contacts in this example snapshot, Kit (ConvertKit) is $0/mo (ActiveCampaign $99/mo, Kit (ConvertKit) $0/mo). At 10,000 contacts: ActiveCampaign $189/mo vs Kit (ConvertKit) $0/mo.

Which is better for ecommerce, ActiveCampaign or Kit (ConvertKit)?

ActiveCampaign is marked ecommerce-native in the dataset. Kit (ConvertKit) is not.

Does ActiveCampaign have SMS compared with Kit (ConvertKit)?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

ActiveCampaign is 5/10; Kit (ConvertKit) is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 4–2–1 (A–B–tie)

ActiveCampaign vs Kit (ConvertKit)

ActiveCampaign and Kit (ConvertKit) overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Kit (ConvertKit) at $0/mo. ActiveCampaign scores higher on automation depth (5/10). ActiveCampaign is marked ecommerce-native; the other is not. On the scored dimensions below, ActiveCampaign leads 4, Kit (ConvertKit) leads 2, with 1 ties. This is a dataset tally, not an award.

Visit ActiveCampaign Visit Kit (ConvertKit)

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Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsActiveCampaign: $99/moKit (ConvertKit): $0/moKit (ConvertKit)
Price at 10k contactsActiveCampaign: $189/moKit (ConvertKit): $0/moKit (ConvertKit)
Automation depth (1–10)ActiveCampaign: 5Kit (ConvertKit): 3ActiveCampaign
SMSActiveCampaign: YesKit (ConvertKit): YesTie
CRMActiveCampaign: YesKit (ConvertKit): NoActiveCampaign
Ecommerce-nativeActiveCampaign: YesKit (ConvertKit): NoActiveCampaign
G2 scoreActiveCampaign: 4.5Kit (ConvertKit): 4.4ActiveCampaign

ActiveCampaign wins more of the scored dimensions (4–2). Kit (ConvertKit) can still be the right buy when creators outweighs those rows.

Full field dump for ActiveCampaign and Kit (ConvertKit) from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	contacts	5/10	Yes	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	subscribers	3/10	Yes	No	No	Yes	Yes	4.4 (n/a)	No listed trial

Choose ActiveCampaign if

Choose ActiveCampaign over Kit (ConvertKit) when marketing automation is the job to be done.
Choose ActiveCampaign over Kit (ConvertKit) when CRM + email combo is the job to be done.
Choose ActiveCampaign over Kit (ConvertKit) when SMBs scaling journeys is the job to be done.
Choose ActiveCampaign over Kit (ConvertKit) when agencies is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs Kit (ConvertKit) if you specifically need absolute beginners wanting free forever.
Do not pick ActiveCampaign vs Kit (ConvertKit) if you specifically need simple newsletter only users.

Choose Kit (ConvertKit) if

Choose Kit (ConvertKit) over ActiveCampaign when creators is the job to be done.
Choose Kit (ConvertKit) over ActiveCampaign when newsletter writers is the job to be done.
Choose Kit (ConvertKit) over ActiveCampaign when digital products is the job to be done.
Choose Kit (ConvertKit) over ActiveCampaign when coaches is the job to be done.
Free up to 10,000 contacts. No listed trial.

Skip Kit (ConvertKit) if

Do not pick Kit (ConvertKit) vs ActiveCampaign if you specifically need Shopify product catalog ecommerce.
Do not pick Kit (ConvertKit) vs ActiveCampaign if you specifically need complex B2B CRM automation.
Do not pick Kit (ConvertKit) vs ActiveCampaign if you specifically need enterprise compliance.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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