Is Brevo cheaper than Kit (ConvertKit)?

At 5,000 contacts in this example snapshot, Kit (ConvertKit) is $0/mo (Brevo $9/mo, Kit (ConvertKit) $0/mo). At 10,000 contacts: Brevo $18/mo vs Kit (ConvertKit) $0/mo.

Which is better for ecommerce, Brevo or Kit (ConvertKit)?

Brevo is marked ecommerce-native in the dataset. Kit (ConvertKit) is not.

Does Brevo have SMS compared with Kit (ConvertKit)?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Brevo is 4/10; Kit (ConvertKit) is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 4–2–1 (A–B–tie)

Brevo vs Kit (ConvertKit)

Brevo and Kit (ConvertKit) overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Kit (ConvertKit) at $0/mo. Brevo scores higher on automation depth (4/10). Brevo is marked ecommerce-native; the other is not. On the scored dimensions below, Brevo leads 4, Kit (ConvertKit) leads 2, with 1 ties. This is a dataset tally, not an award.

Visit Brevo Visit Kit (ConvertKit)

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Dimension winners

Price at 5k contactsBrevo: $9/moKit (ConvertKit): $0/moKit (ConvertKit)
Price at 10k contactsBrevo: $18/moKit (ConvertKit): $0/moKit (ConvertKit)
Automation depth (1–10)Brevo: 4Kit (ConvertKit): 3Brevo
SMSBrevo: YesKit (ConvertKit): YesTie
CRMBrevo: YesKit (ConvertKit): NoBrevo
Ecommerce-nativeBrevo: YesKit (ConvertKit): NoBrevo
G2 scoreBrevo: 4.5Kit (ConvertKit): 4.4Brevo

Brevo wins more of the scored dimensions (4–2). Kit (ConvertKit) can still be the right buy when creators outweighs those rows.

Full field dump for Brevo and Kit (ConvertKit) from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial

Choose Brevo if

Choose Brevo over Kit (ConvertKit) when budget SMBs is the job to be done.
Choose Brevo over Kit (ConvertKit) when multi channel email+SMS+WhatsApp is the job to be done.
Choose Brevo over Kit (ConvertKit) when CRM lite + email is the job to be done.
Choose Brevo over Kit (ConvertKit) when high contact / low send volume is the job to be done.
Choose Brevo over Kit (ConvertKit) when budget is the job to be done.
Choose Brevo over Kit (ConvertKit) when small business is the job to be done.
Choose Brevo over Kit (ConvertKit) when sms is the job to be done.
Choose Brevo over Kit (ConvertKit) when crm is the job to be done.
Free up to 100,000 contacts. No listed trial.

Skip Brevo if

Do not pick Brevo vs Kit (ConvertKit) if you specifically need Shopify native deep ecommerce like Klaviyo.
Do not pick Brevo vs Kit (ConvertKit) if you specifically need users needing unlimited daily free sending.

Choose Kit (ConvertKit) if

Choose Kit (ConvertKit) over Brevo when creators is the job to be done.
Choose Kit (ConvertKit) over Brevo when newsletter writers is the job to be done.
Choose Kit (ConvertKit) over Brevo when digital products is the job to be done.
Choose Kit (ConvertKit) over Brevo when coaches is the job to be done.
Free up to 10,000 contacts. No listed trial.

Skip Kit (ConvertKit) if

Do not pick Kit (ConvertKit) vs Brevo if you specifically need Shopify product catalog ecommerce.
Do not pick Kit (ConvertKit) vs Brevo if you specifically need complex B2B CRM automation.
Do not pick Kit (ConvertKit) vs Brevo if you specifically need enterprise compliance.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026

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