Is Klaviyo cheaper than Brevo?

At 5,000 contacts in this example snapshot, Brevo is $9/mo (Klaviyo $100/mo, Brevo $9/mo). At 10,000 contacts: Klaviyo $150/mo vs Brevo $18/mo.

Which is better for ecommerce, Klaviyo or Brevo?

Neither or both are ecommerce-native in this file (Klaviyo: yes; Brevo: yes). Use store-sync needs, not this flag alone.

Does Klaviyo have SMS compared with Brevo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Klaviyo is 5/10; Brevo is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–3–2 (A–B–tie)

Klaviyo vs Brevo

Klaviyo and Brevo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Brevo at $9/mo. Klaviyo scores higher on automation depth (5/10). On the scored dimensions below, Klaviyo leads 2, Brevo leads 3, with 2 ties. This is a dataset tally, not an award.

Visit Klaviyo Visit Brevo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKlaviyo: $100/moBrevo: $9/moBrevo
Price at 10k contactsKlaviyo: $150/moBrevo: $18/moBrevo
Automation depth (1–10)Klaviyo: 5Brevo: 4Klaviyo
SMSKlaviyo: YesBrevo: YesTie
CRMKlaviyo: NoBrevo: YesBrevo
Ecommerce-nativeKlaviyo: YesBrevo: YesTie
G2 scoreKlaviyo: 4.6Brevo: 4.5Klaviyo

Brevo wins more of the scored dimensions (3–2). Klaviyo can still be the right buy when Shopify ecommerce outweighs those rows.

Full field dump for Klaviyo and Brevo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
Brevo	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial

Choose Klaviyo if

Choose Klaviyo over Brevo when Shopify ecommerce is the job to be done.
Choose Klaviyo over Brevo when DTC brands is the job to be done.
Choose Klaviyo over Brevo when email+SMS revenue flows is the job to be done.
Choose Klaviyo over Brevo when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Brevo if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs Brevo if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs Brevo if you specifically need budget conscious large lists.

Choose Brevo if

Choose Brevo over Klaviyo when budget SMBs is the job to be done.
Choose Brevo over Klaviyo when multi channel email+SMS+WhatsApp is the job to be done.
Choose Brevo over Klaviyo when CRM lite + email is the job to be done.
Choose Brevo over Klaviyo when high contact / low send volume is the job to be done.
Choose Brevo over Klaviyo when budget is the job to be done.
Choose Brevo over Klaviyo when small business is the job to be done.
Choose Brevo over Klaviyo when sms is the job to be done.
Choose Brevo over Klaviyo when crm is the job to be done.
Free up to 100,000 contacts. No listed trial.

Skip Brevo if

Do not pick Brevo vs Klaviyo if you specifically need Shopify native deep ecommerce like Klaviyo.
Do not pick Brevo vs Klaviyo if you specifically need users needing unlimited daily free sending.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026
Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026

FAQ

Related comparisons

We may earn a commission if you buy through affiliate links such as /go/[slug]. Rankings are not sold.