Is Omnisend cheaper than Klaviyo?

At 5,000 contacts in this example snapshot, Omnisend is $70/mo (Omnisend $70/mo, Klaviyo $100/mo). At 10,000 contacts: Omnisend $130/mo vs Klaviyo $150/mo.

Which is better for ecommerce, Omnisend or Klaviyo?

Neither or both are ecommerce-native in this file (Omnisend: yes; Klaviyo: yes). Use store-sync needs, not this flag alone.

Does Omnisend have SMS compared with Klaviyo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Omnisend is 4/10; Klaviyo is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–1–4 (A–B–tie)

Omnisend vs Klaviyo

Omnisend and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Omnisend at $70/mo. Klaviyo scores higher on automation depth (5/10). On the scored dimensions below, Omnisend leads 2, Klaviyo leads 1, with 4 ties. This is a dataset tally, not an award.

Visit Omnisend Visit Klaviyo

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Dimension winners

Price at 5k contactsOmnisend: $70/moKlaviyo: $100/moOmnisend
Price at 10k contactsOmnisend: $130/moKlaviyo: $150/moOmnisend
Automation depth (1–10)Omnisend: 4Klaviyo: 5Klaviyo
SMSOmnisend: YesKlaviyo: YesTie
CRMOmnisend: NoKlaviyo: NoTie
Ecommerce-nativeOmnisend: YesKlaviyo: YesTie
G2 scoreOmnisend: 4.6Klaviyo: 4.6Tie

Omnisend wins more of the scored dimensions (2–1). Klaviyo can still be the right buy when Shopify ecommerce outweighs those rows.

Full field dump for Omnisend and Klaviyo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Choose Omnisend if

Choose Omnisend over Klaviyo when Shopify ecommerce is the job to be done.
Choose Omnisend over Klaviyo when WooCommerce is the job to be done.
Choose Omnisend over Klaviyo when email+SMS+push is the job to be done.
Choose Omnisend over Klaviyo when Klaviyo cost alternatives is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Omnisend if

Do not pick Omnisend vs Klaviyo if you specifically need non ecommerce B2B.
Do not pick Omnisend vs Klaviyo if you specifically need advanced CRM pipelines.
Do not pick Omnisend vs Klaviyo if you specifically need non store marketers.

Choose Klaviyo if

Choose Klaviyo over Omnisend when Shopify ecommerce is the job to be done.
Choose Klaviyo over Omnisend when DTC brands is the job to be done.
Choose Klaviyo over Omnisend when email+SMS revenue flows is the job to be done.
Choose Klaviyo over Omnisend when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Omnisend if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs Omnisend if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs Omnisend if you specifically need budget conscious large lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026

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