Is ActiveCampaign cheaper than MailerLite?

At 5,000 contacts in this example snapshot, MailerLite is $49/mo (ActiveCampaign $99/mo, MailerLite $49/mo). At 10,000 contacts: ActiveCampaign $189/mo vs MailerLite $89/mo.

Which is better for ecommerce, ActiveCampaign or MailerLite?

Neither or both are ecommerce-native in this file (ActiveCampaign: yes; MailerLite: yes). Use store-sync needs, not this flag alone.

Does ActiveCampaign have SMS compared with MailerLite?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

ActiveCampaign is 5/10; MailerLite is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–3–2 (A–B–tie)

ActiveCampaign vs MailerLite

ActiveCampaign and MailerLite overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has MailerLite at $49/mo. ActiveCampaign scores higher on automation depth (5/10). On the scored dimensions below, ActiveCampaign leads 2, MailerLite leads 3, with 2 ties. This is a dataset tally, not an award.

Visit ActiveCampaign Visit MailerLite

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Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsActiveCampaign: $99/moMailerLite: $49/moMailerLite
Price at 10k contactsActiveCampaign: $189/moMailerLite: $89/moMailerLite
Automation depth (1–10)ActiveCampaign: 5MailerLite: 3ActiveCampaign
SMSActiveCampaign: YesMailerLite: YesTie
CRMActiveCampaign: YesMailerLite: NoActiveCampaign
Ecommerce-nativeActiveCampaign: YesMailerLite: YesTie
G2 scoreActiveCampaign: 4.5MailerLite: 4.6MailerLite

MailerLite wins more of the scored dimensions (3–2). ActiveCampaign can still be the right buy when marketing automation outweighs those rows.

Full field dump for ActiveCampaign and MailerLite from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	contacts	5/10	Yes	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	contacts	3/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	14-day trial

Choose ActiveCampaign if

Choose ActiveCampaign over MailerLite when marketing automation is the job to be done.
Choose ActiveCampaign over MailerLite when CRM + email combo is the job to be done.
Choose ActiveCampaign over MailerLite when SMBs scaling journeys is the job to be done.
Choose ActiveCampaign over MailerLite when agencies is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs MailerLite if you specifically need absolute beginners wanting free forever.
Do not pick ActiveCampaign vs MailerLite if you specifically need simple newsletter only users.

Choose MailerLite if

Choose MailerLite over ActiveCampaign when creators is the job to be done.
Choose MailerLite over ActiveCampaign when solopreneurs is the job to be done.
Choose MailerLite over ActiveCampaign when landing pages + websites is the job to be done.
Choose MailerLite over ActiveCampaign when affordable automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip MailerLite if

Do not pick MailerLite vs ActiveCampaign if you specifically need complex multi channel CRM.
Do not pick MailerLite vs ActiveCampaign if you specifically need enterprise SSO first teams.
Do not pick MailerLite vs ActiveCampaign if you specifically need deep predictive ecommerce.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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