What is the best email marketing platform for budget?

Brevo ranks first on this page’s niche score. Dataset tags match this niche (2 of 3 preferred tags) Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, Kit (ConvertKit), MailerLite, Omnisend, HubSpot Marketing Hub, Mailchimp, GetResponse, and Klaviyo include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

Ecommerce-native is not a major weight here. Native tools still listed: Brevo, Moosend, MailerLite, Omnisend, ActiveCampaign, Mailchimp, GetResponse, and Klaviyo.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · budget

Cheapest email marketing platform

This page ranks ESPs for teams picking an esp primarily on 5,000-contact monthly price, with a path to sms or landing pages later. Brevo leads this niche score, with Moosend second. The score mixes dataset tags (budget SMBs, affordable automation, and budget), feature weights, and example list-size prices — not a survey.

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Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. BrevoTop score
Visit Brevo
- Dataset tags match this niche (2 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
2. Moosend
Visit Moosend
- Dataset tags match this niche (3 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
3. Kit (ConvertKit)
Visit Kit (ConvertKit)
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
4. MailerLite
Visit MailerLite
- Dataset tags match this niche (1 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
5. Omnisend
Visit Omnisend
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
6. Constant Contact
Visit Constant Contact
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
7. ActiveCampaign
Visit ActiveCampaign
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
8. HubSpot Marketing Hub
Visit HubSpot Marketing Hub
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
9. Mailchimp
Visit Mailchimp
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
10. GetResponse
Visit GetResponse
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
11. Klaviyo
Visit Klaviyo
- automation is weighted for this niche
- forms/popups is weighted for this niche

All tools reordered for “Cheapest email marketing platform” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
BrevoSubject	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Moosend	No free plan	$16/mo	$48/mo	$88/mo	4/10	No	No	Yes	Yes	4.7 (714)	30-day trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial

Who it is for

Teams picking an ESP primarily on 5,000-contact monthly price, with a path to SMS or landing pages later
You care about budget SMBs, affordable automation, and budget.
Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “budget”.
GetResponse lands near the bottom here: automation is weighted for this niche.
Klaviyo lands near the bottom here: automation is weighted for this niche.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 12, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Moosend1k $16/mo · 5k $48/mo · 10k $88/moModel: contacts · row date September 12, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
Constant Contact1k $30/mo · 5k $80/mo · 10k $120/moModel: contacts · row date September 11, 2026

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