What is the best email marketing platform for free?

Brevo ranks first on this page’s niche score. Dataset tags match this niche (1 of 2 preferred tags) Treat this as a starting shortlist, then re-score with live prices.

Which tools on this list have a free plan?

Brevo, Kit (ConvertKit), Zoho Campaigns, MailerLite, Mailchimp, Omnisend, HubSpot Marketing Hub, GetResponse, and Klaviyo include a free plan field in the dataset.

Do I need an ecommerce-native ESP for this niche?

Ecommerce-native is not a major weight here. Native tools still listed: Brevo, MailerLite, Mailchimp, Omnisend, GetResponse, Klaviyo, Moosend, and ActiveCampaign.

How often is this ranking updated?

Whenever you edit data/esp-tools.json or this keyword entry and rebuild. Rows show each vendor’s last_verified_at. Current prices are example placeholders until you swap them.

Niche ranking · free

Best free email marketing software

This page ranks ESPs for teams starting on a $0 plan who still need forms and a path to paid automation. Brevo leads this niche score, with Kit (ConvertKit) second. The score mixes dataset tags (budget and beginners), feature weights, and example list-size prices — not a survey.

Try Brevo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Ranked for this niche

1. BrevoTop score
Try Brevo
- Dataset tags match this niche (1 of 2 preferred tags)
- SMS is weighted for this niche
- landing pages is weighted for this niche
2. Kit (ConvertKit)
Visit Kit (ConvertKit)
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
3. Zoho Campaigns
Visit Zoho Campaigns
- Dataset tags match this niche (1 of 2 preferred tags)
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
4. MailerLite
Visit MailerLite
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
5. Mailchimp
Visit Mailchimp
- Dataset tags match this niche (1 of 2 preferred tags)
- SMS is weighted for this niche
- landing pages is weighted for this niche
6. Omnisend
Visit Omnisend
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
7. HubSpot Marketing Hub
Visit HubSpot Marketing Hub
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
8. GetResponse
Visit GetResponse
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
9. Klaviyo
Visit Klaviyo
- SMS is weighted for this niche
- forms/popups is weighted for this niche
- Free plan listed up to 250 contacts
10. Moosend
Try Moosend
- Dataset tags match this niche (1 of 2 preferred tags)
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
11. Constant Contact
Visit Constant Contact
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
12. ActiveCampaign
Visit ActiveCampaign
- SMS is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche

All tools reordered for “Best free email marketing software” using keyword weights, not editorial blurbs.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
BrevoSubject	Free up to 100,000 contacts	$0/mo	$9/mo	$18/mo	4/10	Yes	Yes	Yes	Yes	4.5 (2,632)	No listed trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	3/10	Yes	No	No	Yes	4.4 (n/a)	No listed trial
Zoho Campaigns	Free up to 2,000 contacts	$8/mo	$36/mo	$58/mo	3/10	No	No	No	Yes	4.3 (n/a)	14-day trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	3/10	Yes	No	Yes	Yes	4.6 (n/a)	14-day trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	4/10	Yes	No	Yes	Yes	4.3 (12,987)	14-day trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	4/10	Yes	No	Yes	Yes	4.6 (n/a)	No listed trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	5/10	Yes	Yes	No	Yes	4.4 (n/a)	14-day trial
GetResponse	Free up to 500 contacts	$19/mo	n/a	n/a	4/10	Yes	No	Yes	Yes	4.3 (n/a)	14-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	5/10	Yes	No	Yes	No	4.6 (n/a)	No listed trial
Moosend	No free plan	$16/mo	$48/mo	$88/mo	4/10	No	No	Yes	Yes	4.7 (714)	30-day trial
Constant Contact	No free plan	$30/mo	$80/mo	$120/mo	3/10	Yes	No	No	Yes	4.1 (7,447)	60-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	5/10	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial

Who it is for

Teams starting on a $0 plan who still need forms and a path to paid automation
You care about budget and beginners.
Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.

Who should avoid it

This ranking is the wrong list if your job is not “free”.
Constant Contact lands near the bottom here: SMS is weighted for this niche.
ActiveCampaign lands near the bottom here: SMS is weighted for this niche.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 13, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026

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