Compare Email Tools

Head-to-head · 250 (A–B–tie)

AWeber vs ActiveCampaign

AWeber and ActiveCampaign overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has AWeber at $60/mo. ActiveCampaign scores higher on automation depth (5/10). ActiveCampaign is marked ecommerce-native; the other is not. On the scored dimensions below, AWeber leads 2, ActiveCampaign leads 5, with 0 ties. This is a dataset tally, not an award.

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Dimension winners

  • Price at 5k contactsAWeber: $60/moActiveCampaign: $99/moAWeber
  • Price at 10k contactsAWeber: $100/moActiveCampaign: $189/moAWeber
  • Automation depth (1–10)AWeber: 3ActiveCampaign: 5ActiveCampaign
  • SMSAWeber: NoActiveCampaign: YesActiveCampaign
  • CRMAWeber: NoActiveCampaign: YesActiveCampaign
  • Ecommerce-nativeAWeber: NoActiveCampaign: YesActiveCampaign
  • G2 scoreAWeber: 4.2ActiveCampaign: 4.5ActiveCampaign

ActiveCampaign wins more of the scored dimensions (5–2). AWeber can still be the right buy when small business outweighs those rows.

Full field dump for AWeber and ActiveCampaign from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kModelAutomationSMSCRMEcommerceLanding pagesFormsG2Trial
AWeberFree up to 500 contacts$25/mo$60/mo$100/mocontacts3/10NoNoNoYesYes4.2 (n/a)14-day trial
ActiveCampaignNo free plan$19/mo$99/mo$189/mocontacts5/10YesYesYesYesYes4.5 (14,000)14-day trial
Choose AWeber if
  • Choose AWeber over ActiveCampaign when small business is the job to be done.
  • Choose AWeber over ActiveCampaign when beginners is the job to be done.
  • Choose AWeber over ActiveCampaign when newsletters is the job to be done.
  • Choose AWeber over ActiveCampaign when landing pages is the job to be done.
  • Choose AWeber over ActiveCampaign when local businesses is the job to be done.
  • Free up to 500 contacts. 14-day trial.
Skip AWeber if
  • Do not pick AWeber vs ActiveCampaign if you specifically need native Shopify catalog sync.
  • Do not pick AWeber vs ActiveCampaign if you specifically need native SMS.
  • Do not pick AWeber vs ActiveCampaign if you specifically need HIPAA / BAA email.
  • Do not pick AWeber vs ActiveCampaign if you specifically need deep ecommerce CRM needs.
  • Do not pick AWeber vs ActiveCampaign if you specifically need advanced automation power users.
Choose ActiveCampaign if
  • Choose ActiveCampaign over AWeber when marketing automation is the job to be done.
  • Choose ActiveCampaign over AWeber when CRM + email combo is the job to be done.
  • Choose ActiveCampaign over AWeber when SMBs scaling journeys is the job to be done.
  • Choose ActiveCampaign over AWeber when agencies is the job to be done.
  • No free plan. 14-day trial.
Skip ActiveCampaign if
  • Do not pick ActiveCampaign vs AWeber if you specifically need absolute beginners wanting free forever.
  • Do not pick ActiveCampaign vs AWeber if you specifically need simple newsletter only users.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • AWeber1k $25/mo · 5k $60/mo · 10k $100/moModel: contacts · row date September 14, 2026
  • ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026

FAQ

Try a live option from this page

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo