Compare Email Tools

Head-to-head · 421 (A–B–tie)

Mailchimp vs AWeber

Mailchimp and AWeber overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has AWeber at $60/mo. Mailchimp scores higher on automation depth (4/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, Mailchimp leads 4, AWeber leads 2, with 1 ties. This is a dataset tally, not an award.

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Dimension winners

  • Price at 5k contactsMailchimp: $100/moAWeber: $60/moAWeber
  • Price at 10k contactsMailchimp: $135/moAWeber: $100/moAWeber
  • Automation depth (1–10)Mailchimp: 4AWeber: 3Mailchimp
  • SMSMailchimp: YesAWeber: NoMailchimp
  • CRMMailchimp: NoAWeber: NoTie
  • Ecommerce-nativeMailchimp: YesAWeber: NoMailchimp
  • G2 scoreMailchimp: 4.3AWeber: 4.2Mailchimp

Mailchimp wins more of the scored dimensions (4–2). AWeber can still be the right buy when small business outweighs those rows.

Full field dump for Mailchimp and AWeber from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kModelAutomationSMSCRMEcommerceLanding pagesFormsG2Trial
MailchimpFree up to 250 contacts$45/mo$100/mo$135/mocontacts4/10YesNoYesYesYes4.3 (12,987)14-day trial
AWeberFree up to 500 contacts$25/mo$60/mo$100/mocontacts3/10NoNoNoYesYes4.2 (n/a)14-day trial
Choose Mailchimp if
  • Choose Mailchimp over AWeber when beginners is the job to be done.
  • Choose Mailchimp over AWeber when small businesses is the job to be done.
  • Choose Mailchimp over AWeber when brand awareness is the job to be done.
  • Choose Mailchimp over AWeber when all in one marketing starters is the job to be done.
  • Free up to 250 contacts. 14-day trial.
Skip Mailchimp if
  • Do not pick Mailchimp vs AWeber if you specifically need advanced automation power users.
  • Do not pick Mailchimp vs AWeber if you specifically need cost sensitive lists over 5k.
  • Do not pick Mailchimp vs AWeber if you specifically need deep ecommerce CRM needs.
Choose AWeber if
  • Choose AWeber over Mailchimp when small business is the job to be done.
  • Choose AWeber over Mailchimp when beginners is the job to be done.
  • Choose AWeber over Mailchimp when newsletters is the job to be done.
  • Choose AWeber over Mailchimp when landing pages is the job to be done.
  • Choose AWeber over Mailchimp when local businesses is the job to be done.
  • Free up to 500 contacts. 14-day trial.
Skip AWeber if
  • Do not pick AWeber vs Mailchimp if you specifically need native Shopify catalog sync.
  • Do not pick AWeber vs Mailchimp if you specifically need native SMS.
  • Do not pick AWeber vs Mailchimp if you specifically need HIPAA / BAA email.
  • Do not pick AWeber vs Mailchimp if you specifically need deep ecommerce CRM needs.
  • Do not pick AWeber vs Mailchimp if you specifically need advanced automation power users.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
  • AWeber1k $25/mo · 5k $60/mo · 10k $100/moModel: contacts · row date September 14, 2026

FAQ

Try a live option from this page

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Related comparisons

We may earn a commission if you buy through affiliate links such as /go/[slug]. Rankings are not sold.

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo