Compare Email Tools

Head-to-head · 322 (A–B–tie)

Mailchimp vs Constant Contact

Mailchimp and Constant Contact overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Constant Contact at $80/mo. Mailchimp scores higher on automation depth (4/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, Mailchimp leads 3, Constant Contact leads 2, with 2 ties. This is a dataset tally, not an award.

Dimension winners

  • Price at 5k contactsMailchimp: $100/moConstant Contact: $80/moConstant Contact
  • Price at 10k contactsMailchimp: $135/moConstant Contact: $120/moConstant Contact
  • Automation depth (1–10)Mailchimp: 4Constant Contact: 3Mailchimp
  • SMSMailchimp: YesConstant Contact: YesTie
  • CRMMailchimp: NoConstant Contact: NoTie
  • Ecommerce-nativeMailchimp: YesConstant Contact: NoMailchimp
  • G2 scoreMailchimp: 4.3Constant Contact: 4.1Mailchimp

Mailchimp wins more of the scored dimensions (3–2). Constant Contact can still be the right buy when local businesses outweighs those rows.

Full field dump for Mailchimp and Constant Contact from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kAutomationSMSCRMEcommerceLanding pagesG2Trial
MailchimpFree up to 250 contacts$45/mo$100/mo$135/mo4/10YesNoYesYes4.3 (12,987)14-day trial
Constant ContactNo free plan$30/mo$80/mo$120/mo3/10YesNoNoYes4.1 (7,447)60-day trial
Choose Mailchimp if
  • Choose Mailchimp over Constant Contact when beginners is the job to be done.
  • Choose Mailchimp over Constant Contact when small businesses is the job to be done.
  • Choose Mailchimp over Constant Contact when brand awareness is the job to be done.
  • Choose Mailchimp over Constant Contact when all in one marketing starters is the job to be done.
  • Free up to 250 contacts. 14-day trial.
Skip Mailchimp if
  • Do not pick Mailchimp vs Constant Contact if you specifically need advanced automation power users.
  • Do not pick Mailchimp vs Constant Contact if you specifically need cost sensitive lists over 5k.
  • Do not pick Mailchimp vs Constant Contact if you specifically need deep ecommerce CRM needs.
Choose Constant Contact if
  • Choose Constant Contact over Mailchimp when local businesses is the job to be done.
  • Choose Constant Contact over Mailchimp when nonprofits is the job to be done.
  • Choose Constant Contact over Mailchimp when realtors is the job to be done.
  • Choose Constant Contact over Mailchimp when event promoters is the job to be done.
  • No free plan. 60-day trial.
Skip Constant Contact if
  • Do not pick Constant Contact vs Mailchimp if you specifically need advanced ecommerce flows.
  • Do not pick Constant Contact vs Mailchimp if you specifically need power automation users.
  • Do not pick Constant Contact vs Mailchimp if you specifically need developers needing deep API CRM.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
  • Constant Contact1k $30/mo · 5k $80/mo · 10k $120/moModel: contacts · row date September 11, 2026

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