Is MailerLite cheaper than EmailOctopus?

At 5,000 contacts in this example snapshot, EmailOctopus is $31.5/mo (MailerLite $49/mo, EmailOctopus $31.5/mo). At 10,000 contacts: MailerLite $89/mo vs EmailOctopus $44.5/mo.

Which is better for ecommerce, MailerLite or EmailOctopus?

MailerLite is marked ecommerce-native in the dataset. EmailOctopus is not.

Does MailerLite have SMS compared with EmailOctopus?

MailerLite has SMS in the dataset; the other does not.

Which has deeper automation?

MailerLite is 3/10; EmailOctopus is 2/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 4–2–1 (A–B–tie)

MailerLite vs EmailOctopus

MailerLite and EmailOctopus overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has EmailOctopus at $31.5/mo. MailerLite scores higher on automation depth (3/10). MailerLite is marked ecommerce-native; the other is not. On the scored dimensions below, MailerLite leads 4, EmailOctopus leads 2, with 1 ties. This is a dataset tally, not an award.

Visit MailerLite Visit EmailOctopus

Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsMailerLite: $49/moEmailOctopus: $31.5/moEmailOctopus
Price at 10k contactsMailerLite: $89/moEmailOctopus: $44.5/moEmailOctopus
Automation depth (1–10)MailerLite: 3EmailOctopus: 2MailerLite
SMSMailerLite: YesEmailOctopus: NoMailerLite
CRMMailerLite: NoEmailOctopus: NoTie
Ecommerce-nativeMailerLite: YesEmailOctopus: NoMailerLite
G2 scoreMailerLite: 4.6EmailOctopus: 4.4MailerLite

MailerLite wins more of the scored dimensions (4–2). EmailOctopus can still be the right buy when small business outweighs those rows.

Full field dump for MailerLite and EmailOctopus from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	contacts	3/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	14-day trial
EmailOctopus	Free up to 2,500 contacts	$13.5/mo	$31.5/mo	$44.5/mo	contacts	2/10	No	No	No	Yes	Yes	4.4 (n/a)	No listed trial

Choose MailerLite if

Choose MailerLite over EmailOctopus when creators is the job to be done.
Choose MailerLite over EmailOctopus when solopreneurs is the job to be done.
Choose MailerLite over EmailOctopus when landing pages + websites is the job to be done.
Choose MailerLite over EmailOctopus when affordable automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip MailerLite if

Do not pick MailerLite vs EmailOctopus if you specifically need complex multi channel CRM.
Do not pick MailerLite vs EmailOctopus if you specifically need enterprise SSO first teams.
Do not pick MailerLite vs EmailOctopus if you specifically need deep predictive ecommerce.

Choose EmailOctopus if

Choose EmailOctopus over MailerLite when small business is the job to be done.
Choose EmailOctopus over MailerLite when beginners is the job to be done.
Choose EmailOctopus over MailerLite when newsletters is the job to be done.
Choose EmailOctopus over MailerLite when cheap Mailchimp alternative is the job to be done.
Choose EmailOctopus over MailerLite when landing pages is the job to be done.
Free up to 2,500 contacts. No listed trial.

Skip EmailOctopus if

Do not pick EmailOctopus vs MailerLite if you specifically need native Shopify catalog sync.
Do not pick EmailOctopus vs MailerLite if you specifically need native SMS.
Do not pick EmailOctopus vs MailerLite if you specifically need HIPAA / BAA email.
Do not pick EmailOctopus vs MailerLite if you specifically need deep ecommerce CRM needs.
Do not pick EmailOctopus vs MailerLite if you specifically need advanced automation power users.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 15, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
EmailOctopus1k $13.5/mo · 5k $31.5/mo · 10k $44.5/moModel: contacts · row date September 15, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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