Is Omnisend cheaper than MailerLite?

At 5,000 contacts in this example snapshot, MailerLite is $49/mo (Omnisend $70/mo, MailerLite $49/mo). At 10,000 contacts: Omnisend $130/mo vs MailerLite $89/mo.

Which is better for ecommerce, Omnisend or MailerLite?

Neither or both are ecommerce-native in this file (Omnisend: yes; MailerLite: yes). Use store-sync needs, not this flag alone.

Does Omnisend have SMS compared with MailerLite?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Omnisend is 4/10; MailerLite is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 1–2–4 (A–B–tie)

Omnisend vs MailerLite

Omnisend and MailerLite overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has MailerLite at $49/mo. Omnisend scores higher on automation depth (4/10). On the scored dimensions below, Omnisend leads 1, MailerLite leads 2, with 4 ties. This is a dataset tally, not an award.

Visit Omnisend Visit MailerLite

Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsOmnisend: $70/moMailerLite: $49/moMailerLite
Price at 10k contactsOmnisend: $130/moMailerLite: $89/moMailerLite
Automation depth (1–10)Omnisend: 4MailerLite: 3Omnisend
SMSOmnisend: YesMailerLite: YesTie
CRMOmnisend: NoMailerLite: NoTie
Ecommerce-nativeOmnisend: YesMailerLite: YesTie
G2 scoreOmnisend: 4.6MailerLite: 4.6Tie

MailerLite wins more of the scored dimensions (2–1). Omnisend can still be the right buy when Shopify ecommerce outweighs those rows.

Full field dump for Omnisend and MailerLite from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	contacts	3/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	14-day trial

Choose Omnisend if

Choose Omnisend over MailerLite when Shopify ecommerce is the job to be done.
Choose Omnisend over MailerLite when WooCommerce is the job to be done.
Choose Omnisend over MailerLite when email+SMS+push is the job to be done.
Choose Omnisend over MailerLite when Klaviyo cost alternatives is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Omnisend if

Do not pick Omnisend vs MailerLite if you specifically need non ecommerce B2B.
Do not pick Omnisend vs MailerLite if you specifically need advanced CRM pipelines.
Do not pick Omnisend vs MailerLite if you specifically need non store marketers.

Choose MailerLite if

Choose MailerLite over Omnisend when creators is the job to be done.
Choose MailerLite over Omnisend when solopreneurs is the job to be done.
Choose MailerLite over Omnisend when landing pages + websites is the job to be done.
Choose MailerLite over Omnisend when affordable automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip MailerLite if

Do not pick MailerLite vs Omnisend if you specifically need complex multi channel CRM.
Do not pick MailerLite vs Omnisend if you specifically need enterprise SSO first teams.
Do not pick MailerLite vs Omnisend if you specifically need deep predictive ecommerce.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

FAQ

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Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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