Is Klaviyo cheaper than MailerLite?

At 5,000 contacts in this example snapshot, MailerLite is $49/mo (Klaviyo $100/mo, MailerLite $49/mo). At 10,000 contacts: Klaviyo $150/mo vs MailerLite $89/mo.

Which is better for ecommerce, Klaviyo or MailerLite?

Neither or both are ecommerce-native in this file (Klaviyo: yes; MailerLite: yes). Use store-sync needs, not this flag alone.

Does Klaviyo have SMS compared with MailerLite?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Klaviyo is 5/10; MailerLite is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 1–2–4 (A–B–tie)

Klaviyo vs MailerLite

Klaviyo and MailerLite overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has MailerLite at $49/mo. Klaviyo scores higher on automation depth (5/10). On the scored dimensions below, Klaviyo leads 1, MailerLite leads 2, with 4 ties. This is a dataset tally, not an award.

Visit Klaviyo Visit MailerLite

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

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Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKlaviyo: $100/moMailerLite: $49/moMailerLite
Price at 10k contactsKlaviyo: $150/moMailerLite: $89/moMailerLite
Automation depth (1–10)Klaviyo: 5MailerLite: 3Klaviyo
SMSKlaviyo: YesMailerLite: YesTie
CRMKlaviyo: NoMailerLite: NoTie
Ecommerce-nativeKlaviyo: YesMailerLite: YesTie
G2 scoreKlaviyo: 4.6MailerLite: 4.6Tie

MailerLite wins more of the scored dimensions (2–1). Klaviyo can still be the right buy when Shopify ecommerce outweighs those rows.

Full field dump for Klaviyo and MailerLite from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	active_profiles	5/10	Yes	No	Yes	No	Yes	4.6 (n/a)	No listed trial
MailerLite	Free up to 250 contacts	$19/mo	$49/mo	$89/mo	contacts	3/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	14-day trial

Choose Klaviyo if

Choose Klaviyo over MailerLite when Shopify ecommerce is the job to be done.
Choose Klaviyo over MailerLite when DTC brands is the job to be done.
Choose Klaviyo over MailerLite when email+SMS revenue flows is the job to be done.
Choose Klaviyo over MailerLite when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs MailerLite if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs MailerLite if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs MailerLite if you specifically need budget conscious large lists.

Choose MailerLite if

Choose MailerLite over Klaviyo when creators is the job to be done.
Choose MailerLite over Klaviyo when solopreneurs is the job to be done.
Choose MailerLite over Klaviyo when landing pages + websites is the job to be done.
Choose MailerLite over Klaviyo when affordable automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip MailerLite if

Do not pick MailerLite vs Klaviyo if you specifically need complex multi channel CRM.
Do not pick MailerLite vs Klaviyo if you specifically need enterprise SSO first teams.
Do not pick MailerLite vs Klaviyo if you specifically need deep predictive ecommerce.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026
MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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