Is Omnisend cheaper than Mailchimp?

At 5,000 contacts in this example snapshot, Omnisend is $70/mo (Omnisend $70/mo, Mailchimp $100/mo). At 10,000 contacts: Omnisend $130/mo vs Mailchimp $135/mo.

Which is better for ecommerce, Omnisend or Mailchimp?

Neither or both are ecommerce-native in this file (Omnisend: yes; Mailchimp: yes). Use store-sync needs, not this flag alone.

Does Omnisend have SMS compared with Mailchimp?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Omnisend is 4/10; Mailchimp is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–0–4 (A–B–tie)

Omnisend vs Mailchimp

Omnisend and Mailchimp overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Omnisend at $70/mo. On the scored dimensions below, Omnisend leads 3, Mailchimp leads 0, with 4 ties. This is a dataset tally, not an award.

Visit Omnisend Visit Mailchimp

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsOmnisend: $70/moMailchimp: $100/moOmnisend
Price at 10k contactsOmnisend: $130/moMailchimp: $135/moOmnisend
Automation depth (1–10)Omnisend: 4Mailchimp: 4Tie
SMSOmnisend: YesMailchimp: YesTie
CRMOmnisend: NoMailchimp: NoTie
Ecommerce-nativeOmnisend: YesMailchimp: YesTie
G2 scoreOmnisend: 4.6Mailchimp: 4.3Omnisend

Omnisend wins more of the scored dimensions (3–0). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Omnisend and Mailchimp from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Omnisend	Free up to 250 contacts	$20/mo	$70/mo	$130/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.6 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.3 (12,987)	14-day trial

Choose Omnisend if

Choose Omnisend over Mailchimp when Shopify ecommerce is the job to be done.
Choose Omnisend over Mailchimp when WooCommerce is the job to be done.
Choose Omnisend over Mailchimp when email+SMS+push is the job to be done.
Choose Omnisend over Mailchimp when Klaviyo cost alternatives is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Omnisend if

Do not pick Omnisend vs Mailchimp if you specifically need non ecommerce B2B.
Do not pick Omnisend vs Mailchimp if you specifically need advanced CRM pipelines.
Do not pick Omnisend vs Mailchimp if you specifically need non store marketers.

Choose Mailchimp if

Choose Mailchimp over Omnisend when beginners is the job to be done.
Choose Mailchimp over Omnisend when small businesses is the job to be done.
Choose Mailchimp over Omnisend when brand awareness is the job to be done.
Choose Mailchimp over Omnisend when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs Omnisend if you specifically need advanced automation power users.
Do not pick Mailchimp vs Omnisend if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs Omnisend if you specifically need deep ecommerce CRM needs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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