Is Zoho Campaigns cheaper than ActiveCampaign?

At 5,000 contacts in this example snapshot, Zoho Campaigns is $36/mo (Zoho Campaigns $36/mo, ActiveCampaign $99/mo). At 10,000 contacts: Zoho Campaigns $58/mo vs ActiveCampaign $189/mo.

Which is better for ecommerce, Zoho Campaigns or ActiveCampaign?

ActiveCampaign is marked ecommerce-native in the dataset. Zoho Campaigns is not.

Does Zoho Campaigns have SMS compared with ActiveCampaign?

ActiveCampaign has SMS in the dataset; the other does not.

Which has deeper automation?

Zoho Campaigns is 3/10; ActiveCampaign is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–5–0 (A–B–tie)

Zoho Campaigns vs ActiveCampaign

Zoho Campaigns and ActiveCampaign overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Zoho Campaigns at $36/mo. ActiveCampaign scores higher on automation depth (5/10). ActiveCampaign is marked ecommerce-native; the other is not. On the scored dimensions below, Zoho Campaigns leads 2, ActiveCampaign leads 5, with 0 ties. This is a dataset tally, not an award.

Visit Zoho Campaigns Visit ActiveCampaign

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Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsZoho Campaigns: $36/moActiveCampaign: $99/moZoho Campaigns
Price at 10k contactsZoho Campaigns: $58/moActiveCampaign: $189/moZoho Campaigns
Automation depth (1–10)Zoho Campaigns: 3ActiveCampaign: 5ActiveCampaign
SMSZoho Campaigns: NoActiveCampaign: YesActiveCampaign
CRMZoho Campaigns: NoActiveCampaign: YesActiveCampaign
Ecommerce-nativeZoho Campaigns: NoActiveCampaign: YesActiveCampaign
G2 scoreZoho Campaigns: 4.3ActiveCampaign: 4.5ActiveCampaign

ActiveCampaign wins more of the scored dimensions (5–2). Zoho Campaigns can still be the right buy when Zoho CRM stack outweighs those rows.

Full field dump for Zoho Campaigns and ActiveCampaign from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Zoho Campaigns	Free up to 2,000 contacts	$8/mo	$36/mo	$58/mo	contacts	3/10	No	No	No	Yes	Yes	4.3 (n/a)	14-day trial
ActiveCampaign	No free plan	$19/mo	$99/mo	$189/mo	contacts	5/10	Yes	Yes	Yes	Yes	Yes	4.5 (14,000)	14-day trial

Choose Zoho Campaigns if

Choose Zoho Campaigns over ActiveCampaign when Zoho CRM stack is the job to be done.
Choose Zoho Campaigns over ActiveCampaign when budget SMBs is the job to be done.
Choose Zoho Campaigns over ActiveCampaign when small businesses is the job to be done.
Choose Zoho Campaigns over ActiveCampaign when beginners is the job to be done.
Choose Zoho Campaigns over ActiveCampaign when landing pages is the job to be done.
Choose Zoho Campaigns over ActiveCampaign when landing pages is the job to be done.
Free up to 2,000 contacts. 14-day trial.

Skip Zoho Campaigns if

Do not pick Zoho Campaigns vs ActiveCampaign if you specifically need native Shopify catalog sync.
Do not pick Zoho Campaigns vs ActiveCampaign if you specifically need included SMS / WhatsApp.
Do not pick Zoho Campaigns vs ActiveCampaign if you specifically need deep ecommerce CRM needs.
Do not pick Zoho Campaigns vs ActiveCampaign if you specifically need advanced automation power users.

Choose ActiveCampaign if

Choose ActiveCampaign over Zoho Campaigns when marketing automation is the job to be done.
Choose ActiveCampaign over Zoho Campaigns when CRM + email combo is the job to be done.
Choose ActiveCampaign over Zoho Campaigns when SMBs scaling journeys is the job to be done.
Choose ActiveCampaign over Zoho Campaigns when agencies is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs Zoho Campaigns if you specifically need absolute beginners wanting free forever.
Do not pick ActiveCampaign vs Zoho Campaigns if you specifically need simple newsletter only users.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 13, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026
ActiveCampaign1k $19/mo · 5k $99/mo · 10k $189/moModel: contacts · row date September 11, 2026

FAQ

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