Compare Email Tools

Niche ranking · budget

Cheapest email marketing platform

This page ranks ESPs for teams picking an esp primarily on 5,000-contact monthly price, with a path to sms or landing pages later. Brevo leads this niche score, with Moosend second. The score mixes dataset tags (budget SMBs, affordable automation, and budget), feature weights, and example list-size prices — not a survey.

Try Brevo
Try Moosend
  • Moosend: No free plan · 5k $48/mo

Ranked for this niche

  1. 1. BrevoTop score
    Try Brevo
    • Dataset tags match this niche (2 of 3 preferred tags)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
  2. 2. Moosend
    Try Moosend
    • Dataset tags match this niche (3 of 3 preferred tags)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
  3. 3. Kit (ConvertKit)
    Visit Kit (ConvertKit)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  4. 4. Zoho Campaigns
    Visit Zoho Campaigns
    • Dataset tags match this niche (1 of 3 preferred tags)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
  5. 5. MailerLite
    Visit MailerLite
    • Dataset tags match this niche (1 of 3 preferred tags)
    • automation is weighted for this niche
    • landing pages is weighted for this niche
  6. 6. Omnisend
    Visit Omnisend
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  7. 7. Constant Contact
    Visit Constant Contact
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  8. 8. ActiveCampaign
    Visit ActiveCampaign
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  9. 9. HubSpot Marketing Hub
    Visit HubSpot Marketing Hub
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  10. 10. Mailchimp
    Visit Mailchimp
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  11. 11. GetResponse
    Visit GetResponse
    • automation is weighted for this niche
    • landing pages is weighted for this niche
    • forms/popups is weighted for this niche
  12. 12. Klaviyo
    Visit Klaviyo
    • automation is weighted for this niche
    • forms/popups is weighted for this niche
All tools reordered for “Cheapest email marketing platform” using keyword weights, not editorial blurbs.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kAutomationSMSCRMEcommerceLanding pagesG2Trial
BrevoSubjectTry BrevoFree up to 100,000 contacts$0/mo$9/mo$18/mo4/10YesYesYesYes4.5 (2,632)No listed trial
MoosendTry MoosendNo free plan$16/mo$48/mo$88/mo4/10NoNoYesYes4.7 (714)30-day trial
Kit (ConvertKit)Free up to 10,000 contacts$0/mo$0/mo$0/mo3/10YesNoNoYes4.4 (n/a)No listed trial
Zoho CampaignsFree up to 2,000 contacts$8/mo$36/mo$58/mo3/10NoNoNoYes4.3 (n/a)14-day trial
MailerLiteFree up to 250 contacts$19/mo$49/mo$89/mo3/10YesNoYesYes4.6 (n/a)14-day trial
OmnisendFree up to 250 contacts$20/mo$70/mo$130/mo4/10YesNoYesYes4.6 (n/a)No listed trial
Constant ContactNo free plan$30/mo$80/mo$120/mo3/10YesNoNoYes4.1 (7,447)60-day trial
ActiveCampaignNo free plan$19/mo$99/mo$189/mo5/10YesYesYesYes4.5 (14,000)14-day trial
HubSpot Marketing HubFree plan (contacts uncapped in dataset)$20/mon/a$3,600/mo5/10YesYesNoYes4.4 (n/a)14-day trial
MailchimpFree up to 250 contacts$45/mo$100/mo$135/mo4/10YesNoYesYes4.3 (12,987)14-day trial
GetResponseFree up to 500 contacts$19/mon/an/a4/10YesNoYesYes4.3 (n/a)14-day trial
KlaviyoFree up to 250 contacts$30/mo$100/mo$150/mo5/10YesNoYesNo4.6 (n/a)No listed trial
Who it is for
  • Teams picking an ESP primarily on 5,000-contact monthly price, with a path to SMS or landing pages later
  • You care about budget SMBs, affordable automation, and budget.
  • Brevo is the current #1 in this niche because budget SMBs, multi channel email+SMS+WhatsApp, CRM lite + email line up with the weights.
Who should avoid it
  • This ranking is the wrong list if your job is not “budget”.
  • GetResponse lands near the bottom here: automation is weighted for this niche.
  • Klaviyo lands near the bottom here: automation is weighted for this niche.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Brevo1k $0/mo · 5k $9/mo · 10k $18/moModel: email_volume · row date September 11, 2026
  • Moosend1k $16/mo · 5k $48/mo · 10k $88/moModel: contacts · row date September 12, 2026
  • Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
  • Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026
  • MailerLite1k $19/mo · 5k $49/mo · 10k $89/moModel: contacts · row date September 11, 2026
  • Omnisend1k $20/mo · 5k $70/mo · 10k $130/moModel: contacts · row date September 11, 2026

FAQ

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Try BrevoTry Moosend
  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

Try BrevoTry Moosend