Is Campaign Monitor cheaper than Klaviyo?

At 5,000 contacts in this example snapshot, Klaviyo is $100/mo (Campaign Monitor $117/mo, Klaviyo $100/mo). At 10,000 contacts: Campaign Monitor $182/mo vs Klaviyo $150/mo.

Which is better for ecommerce, Campaign Monitor or Klaviyo?

Klaviyo is marked ecommerce-native in the dataset. Campaign Monitor is not.

Does Campaign Monitor have SMS compared with Klaviyo?

Klaviyo has SMS in the dataset; the other does not.

Which has deeper automation?

Campaign Monitor is 3/10; Klaviyo is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 0–6–1 (A–B–tie)

Campaign Monitor vs Klaviyo

Campaign Monitor and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Klaviyo at $100/mo. Klaviyo scores higher on automation depth (5/10). Klaviyo is marked ecommerce-native; the other is not. On the scored dimensions below, Campaign Monitor leads 0, Klaviyo leads 6, with 1 ties. This is a dataset tally, not an award.

Visit Campaign Monitor Visit Klaviyo

Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsCampaign Monitor: $117/moKlaviyo: $100/moKlaviyo
Price at 10k contactsCampaign Monitor: $182/moKlaviyo: $150/moKlaviyo
Automation depth (1–10)Campaign Monitor: 3Klaviyo: 5Klaviyo
SMSCampaign Monitor: NoKlaviyo: YesKlaviyo
CRMCampaign Monitor: NoKlaviyo: NoTie
Ecommerce-nativeCampaign Monitor: NoKlaviyo: YesKlaviyo
G2 scoreCampaign Monitor: 4.2Klaviyo: 4.6Klaviyo

Klaviyo wins more of the scored dimensions (6–0). Campaign Monitor can still be the right buy when small businesses outweighs those rows.

Full field dump for Campaign Monitor and Klaviyo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Campaign Monitor	No free plan	$74/mo	$117/mo	$182/mo	contacts	3/10	No	No	No	Yes	Yes	4.2 (n/a)	30-day trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	active_profiles	5/10	Yes	No	Yes	No	Yes	4.6 (n/a)	No listed trial

Choose Campaign Monitor if

Choose Campaign Monitor over Klaviyo when small businesses is the job to be done.
Choose Campaign Monitor over Klaviyo when agencies is the job to be done.
Choose Campaign Monitor over Klaviyo when newsletters is the job to be done.
Choose Campaign Monitor over Klaviyo when landing pages is the job to be done.
Choose Campaign Monitor over Klaviyo when beginners is the job to be done.
No free plan. 30-day trial.

Skip Campaign Monitor if

Do not pick Campaign Monitor vs Klaviyo if you specifically need budget SMBs over 5k contacts.
Do not pick Campaign Monitor vs Klaviyo if you specifically need native Shopify catalog sync.
Do not pick Campaign Monitor vs Klaviyo if you specifically need native SMS.
Do not pick Campaign Monitor vs Klaviyo if you specifically need HIPAA / BAA email.
Do not pick Campaign Monitor vs Klaviyo if you specifically need deep ecommerce CRM needs.

Choose Klaviyo if

Choose Klaviyo over Campaign Monitor when Shopify ecommerce is the job to be done.
Choose Klaviyo over Campaign Monitor when DTC brands is the job to be done.
Choose Klaviyo over Campaign Monitor when email+SMS revenue flows is the job to be done.
Choose Klaviyo over Campaign Monitor when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Campaign Monitor if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs Campaign Monitor if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs Campaign Monitor if you specifically need budget conscious large lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 14, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Campaign Monitor1k $74/mo · 5k $117/mo · 10k $182/moModel: contacts · row date September 14, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026

FAQ

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Try Brevo Try Moosend

Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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