Compare Email Tools

Head-to-head · 043 (A–B–tie)

EmailOctopus vs Kit (ConvertKit)

EmailOctopus and Kit (ConvertKit) overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Kit (ConvertKit) at $0/mo. Kit (ConvertKit) scores higher on automation depth (3/10). On the scored dimensions below, EmailOctopus leads 0, Kit (ConvertKit) leads 4, with 3 ties. This is a dataset tally, not an award.

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Dimension winners

  • Price at 5k contactsEmailOctopus: $31.5/moKit (ConvertKit): $0/moKit (ConvertKit)
  • Price at 10k contactsEmailOctopus: $44.5/moKit (ConvertKit): $0/moKit (ConvertKit)
  • Automation depth (1–10)EmailOctopus: 2Kit (ConvertKit): 3Kit (ConvertKit)
  • SMSEmailOctopus: NoKit (ConvertKit): YesKit (ConvertKit)
  • CRMEmailOctopus: NoKit (ConvertKit): NoTie
  • Ecommerce-nativeEmailOctopus: NoKit (ConvertKit): NoTie
  • G2 scoreEmailOctopus: 4.4Kit (ConvertKit): 4.4Tie

Kit (ConvertKit) wins more of the scored dimensions (4–0). EmailOctopus can still be the right buy when small business outweighs those rows.

Full field dump for EmailOctopus and Kit (ConvertKit) from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kModelAutomationSMSCRMEcommerceLanding pagesFormsG2Trial
EmailOctopusFree up to 2,500 contacts$13.5/mo$31.5/mo$44.5/mocontacts2/10NoNoNoYesYes4.4 (n/a)No listed trial
Kit (ConvertKit)Free up to 10,000 contacts$0/mo$0/mo$0/mosubscribers3/10YesNoNoYesYes4.4 (n/a)No listed trial
Choose EmailOctopus if
  • Choose EmailOctopus over Kit (ConvertKit) when small business is the job to be done.
  • Choose EmailOctopus over Kit (ConvertKit) when beginners is the job to be done.
  • Choose EmailOctopus over Kit (ConvertKit) when newsletters is the job to be done.
  • Choose EmailOctopus over Kit (ConvertKit) when cheap Mailchimp alternative is the job to be done.
  • Choose EmailOctopus over Kit (ConvertKit) when landing pages is the job to be done.
  • Free up to 2,500 contacts. No listed trial.
Skip EmailOctopus if
  • Do not pick EmailOctopus vs Kit (ConvertKit) if you specifically need native Shopify catalog sync.
  • Do not pick EmailOctopus vs Kit (ConvertKit) if you specifically need native SMS.
  • Do not pick EmailOctopus vs Kit (ConvertKit) if you specifically need HIPAA / BAA email.
  • Do not pick EmailOctopus vs Kit (ConvertKit) if you specifically need deep ecommerce CRM needs.
  • Do not pick EmailOctopus vs Kit (ConvertKit) if you specifically need advanced automation power users.
Choose Kit (ConvertKit) if
  • Choose Kit (ConvertKit) over EmailOctopus when creators is the job to be done.
  • Choose Kit (ConvertKit) over EmailOctopus when newsletter writers is the job to be done.
  • Choose Kit (ConvertKit) over EmailOctopus when digital products is the job to be done.
  • Choose Kit (ConvertKit) over EmailOctopus when coaches is the job to be done.
  • Free up to 10,000 contacts. No listed trial.
Skip Kit (ConvertKit) if
  • Do not pick Kit (ConvertKit) vs EmailOctopus if you specifically need Shopify product catalog ecommerce.
  • Do not pick Kit (ConvertKit) vs EmailOctopus if you specifically need complex B2B CRM automation.
  • Do not pick Kit (ConvertKit) vs EmailOctopus if you specifically need enterprise compliance.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • EmailOctopus1k $13.5/mo · 5k $31.5/mo · 10k $44.5/moModel: contacts · row date September 15, 2026
  • Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026

FAQ

Try a live option from this page

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo