Is Kit (ConvertKit) cheaper than Mailchimp?

At 5,000 contacts in this example snapshot, Kit (ConvertKit) is $0/mo (Kit (ConvertKit) $0/mo, Mailchimp $100/mo). At 10,000 contacts: Kit (ConvertKit) $0/mo vs Mailchimp $135/mo.

Which is better for ecommerce, Kit (ConvertKit) or Mailchimp?

Mailchimp is marked ecommerce-native in the dataset. Kit (ConvertKit) is not.

Does Kit (ConvertKit) have SMS compared with Mailchimp?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Kit (ConvertKit) is 3/10; Mailchimp is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–2–2 (A–B–tie)

Kit (ConvertKit) vs Mailchimp

Kit (ConvertKit) and Mailchimp overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Kit (ConvertKit) at $0/mo. Mailchimp scores higher on automation depth (4/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, Kit (ConvertKit) leads 3, Mailchimp leads 2, with 2 ties. This is a dataset tally, not an award.

Visit Kit (ConvertKit)Visit Mailchimp

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
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Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKit (ConvertKit): $0/moMailchimp: $100/moKit (ConvertKit)
Price at 10k contactsKit (ConvertKit): $0/moMailchimp: $135/moKit (ConvertKit)
Automation depth (1–10)Kit (ConvertKit): 3Mailchimp: 4Mailchimp
SMSKit (ConvertKit): YesMailchimp: YesTie
CRMKit (ConvertKit): NoMailchimp: NoTie
Ecommerce-nativeKit (ConvertKit): NoMailchimp: YesMailchimp
G2 scoreKit (ConvertKit): 4.4Mailchimp: 4.3Kit (ConvertKit)

Kit (ConvertKit) wins more of the scored dimensions (3–2). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Kit (ConvertKit) and Mailchimp from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	subscribers	3/10	Yes	No	No	Yes	Yes	4.4 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.3 (12,987)	14-day trial

Choose Kit (ConvertKit) if

Choose Kit (ConvertKit) over Mailchimp when creators is the job to be done.
Choose Kit (ConvertKit) over Mailchimp when newsletter writers is the job to be done.
Choose Kit (ConvertKit) over Mailchimp when digital products is the job to be done.
Choose Kit (ConvertKit) over Mailchimp when coaches is the job to be done.
Free up to 10,000 contacts. No listed trial.

Skip Kit (ConvertKit) if

Do not pick Kit (ConvertKit) vs Mailchimp if you specifically need Shopify product catalog ecommerce.
Do not pick Kit (ConvertKit) vs Mailchimp if you specifically need complex B2B CRM automation.
Do not pick Kit (ConvertKit) vs Mailchimp if you specifically need enterprise compliance.

Choose Mailchimp if

Choose Mailchimp over Kit (ConvertKit) when beginners is the job to be done.
Choose Mailchimp over Kit (ConvertKit) when small businesses is the job to be done.
Choose Mailchimp over Kit (ConvertKit) when brand awareness is the job to be done.
Choose Mailchimp over Kit (ConvertKit) when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs Kit (ConvertKit) if you specifically need advanced automation power users.
Do not pick Mailchimp vs Kit (ConvertKit) if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs Kit (ConvertKit) if you specifically need deep ecommerce CRM needs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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