Is Kit (ConvertKit) cheaper than Klaviyo?

At 5,000 contacts in this example snapshot, Kit (ConvertKit) is $0/mo (Kit (ConvertKit) $0/mo, Klaviyo $100/mo). At 10,000 contacts: Kit (ConvertKit) $0/mo vs Klaviyo $150/mo.

Which is better for ecommerce, Kit (ConvertKit) or Klaviyo?

Klaviyo is marked ecommerce-native in the dataset. Kit (ConvertKit) is not.

Does Kit (ConvertKit) have SMS compared with Klaviyo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Kit (ConvertKit) is 3/10; Klaviyo is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–3–2 (A–B–tie)

Kit (ConvertKit) vs Klaviyo

Kit (ConvertKit) and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Kit (ConvertKit) at $0/mo. Klaviyo scores higher on automation depth (5/10). Klaviyo is marked ecommerce-native; the other is not. On the scored dimensions below, Kit (ConvertKit) leads 2, Klaviyo leads 3, with 2 ties. This is a dataset tally, not an award.

Visit Kit (ConvertKit)Visit Klaviyo

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
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Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKit (ConvertKit): $0/moKlaviyo: $100/moKit (ConvertKit)
Price at 10k contactsKit (ConvertKit): $0/moKlaviyo: $150/moKit (ConvertKit)
Automation depth (1–10)Kit (ConvertKit): 3Klaviyo: 5Klaviyo
SMSKit (ConvertKit): YesKlaviyo: YesTie
CRMKit (ConvertKit): NoKlaviyo: NoTie
Ecommerce-nativeKit (ConvertKit): NoKlaviyo: YesKlaviyo
G2 scoreKit (ConvertKit): 4.4Klaviyo: 4.6Klaviyo

Klaviyo wins more of the scored dimensions (3–2). Kit (ConvertKit) can still be the right buy when creators outweighs those rows.

Full field dump for Kit (ConvertKit) and Klaviyo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Kit (ConvertKit)	Free up to 10,000 contacts	$0/mo	$0/mo	$0/mo	subscribers	3/10	Yes	No	No	Yes	Yes	4.4 (n/a)	No listed trial
Klaviyo	Free up to 250 contacts	$30/mo	$100/mo	$150/mo	active_profiles	5/10	Yes	No	Yes	No	Yes	4.6 (n/a)	No listed trial

Choose Kit (ConvertKit) if

Choose Kit (ConvertKit) over Klaviyo when creators is the job to be done.
Choose Kit (ConvertKit) over Klaviyo when newsletter writers is the job to be done.
Choose Kit (ConvertKit) over Klaviyo when digital products is the job to be done.
Choose Kit (ConvertKit) over Klaviyo when coaches is the job to be done.
Free up to 10,000 contacts. No listed trial.

Skip Kit (ConvertKit) if

Do not pick Kit (ConvertKit) vs Klaviyo if you specifically need Shopify product catalog ecommerce.
Do not pick Kit (ConvertKit) vs Klaviyo if you specifically need complex B2B CRM automation.
Do not pick Kit (ConvertKit) vs Klaviyo if you specifically need enterprise compliance.

Choose Klaviyo if

Choose Klaviyo over Kit (ConvertKit) when Shopify ecommerce is the job to be done.
Choose Klaviyo over Kit (ConvertKit) when DTC brands is the job to be done.
Choose Klaviyo over Kit (ConvertKit) when email+SMS revenue flows is the job to be done.
Choose Klaviyo over Kit (ConvertKit) when product catalog sync is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Kit (ConvertKit) if you specifically need non ecommerce B2B newsletters.
Do not pick Klaviyo vs Kit (ConvertKit) if you specifically need creators needing landing pages/courses.
Do not pick Klaviyo vs Kit (ConvertKit) if you specifically need budget conscious large lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Kit (ConvertKit)1k $0/mo · 5k $0/mo · 10k $0/moModel: subscribers · row date September 11, 2026
Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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