Is EmailOctopus cheaper than Mailchimp?

At 5,000 contacts in this example snapshot, EmailOctopus is $31.5/mo (EmailOctopus $31.5/mo, Mailchimp $100/mo). At 10,000 contacts: EmailOctopus $44.5/mo vs Mailchimp $135/mo.

Which is better for ecommerce, EmailOctopus or Mailchimp?

Mailchimp is marked ecommerce-native in the dataset. EmailOctopus is not.

Does EmailOctopus have SMS compared with Mailchimp?

Mailchimp has SMS in the dataset; the other does not.

Which has deeper automation?

EmailOctopus is 2/10; Mailchimp is 4/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–3–1 (A–B–tie)

EmailOctopus vs Mailchimp

EmailOctopus and Mailchimp overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has EmailOctopus at $31.5/mo. Mailchimp scores higher on automation depth (4/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, EmailOctopus leads 3, Mailchimp leads 3, with 1 ties. This is a dataset tally, not an award.

Visit EmailOctopus Visit Mailchimp

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsEmailOctopus: $31.5/moMailchimp: $100/moEmailOctopus
Price at 10k contactsEmailOctopus: $44.5/moMailchimp: $135/moEmailOctopus
Automation depth (1–10)EmailOctopus: 2Mailchimp: 4Mailchimp
SMSEmailOctopus: NoMailchimp: YesMailchimp
CRMEmailOctopus: NoMailchimp: NoTie
Ecommerce-nativeEmailOctopus: NoMailchimp: YesMailchimp
G2 scoreEmailOctopus: 4.4Mailchimp: 4.3EmailOctopus

Split decision on the scored rows. Prefer EmailOctopus if small business is the priority; prefer Mailchimp if beginners matters more.

Full field dump for EmailOctopus and Mailchimp from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
EmailOctopus	Free up to 2,500 contacts	$13.5/mo	$31.5/mo	$44.5/mo	contacts	2/10	No	No	No	Yes	Yes	4.4 (n/a)	No listed trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.3 (12,987)	14-day trial

Choose EmailOctopus if

Choose EmailOctopus over Mailchimp when small business is the job to be done.
Choose EmailOctopus over Mailchimp when beginners is the job to be done.
Choose EmailOctopus over Mailchimp when newsletters is the job to be done.
Choose EmailOctopus over Mailchimp when cheap Mailchimp alternative is the job to be done.
Choose EmailOctopus over Mailchimp when landing pages is the job to be done.
Free up to 2,500 contacts. No listed trial.

Skip EmailOctopus if

Do not pick EmailOctopus vs Mailchimp if you specifically need native Shopify catalog sync.
Do not pick EmailOctopus vs Mailchimp if you specifically need native SMS.
Do not pick EmailOctopus vs Mailchimp if you specifically need HIPAA / BAA email.
Do not pick EmailOctopus vs Mailchimp if you specifically need deep ecommerce CRM needs.
Do not pick EmailOctopus vs Mailchimp if you specifically need advanced automation power users.

Choose Mailchimp if

Choose Mailchimp over EmailOctopus when beginners is the job to be done.
Choose Mailchimp over EmailOctopus when small businesses is the job to be done.
Choose Mailchimp over EmailOctopus when brand awareness is the job to be done.
Choose Mailchimp over EmailOctopus when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs EmailOctopus if you specifically need advanced automation power users.
Do not pick Mailchimp vs EmailOctopus if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs EmailOctopus if you specifically need deep ecommerce CRM needs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 15, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

EmailOctopus1k $13.5/mo · 5k $31.5/mo · 10k $44.5/moModel: contacts · row date September 15, 2026
Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Related comparisons

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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