Is Mailchimp cheaper than HubSpot Marketing Hub?

At 5,000 contacts in this example snapshot, Mailchimp is $100/mo (Mailchimp $100/mo, HubSpot Marketing Hub n/a). At 10,000 contacts: Mailchimp $135/mo vs HubSpot Marketing Hub $3,600/mo.

Which is better for ecommerce, Mailchimp or HubSpot Marketing Hub?

Mailchimp is marked ecommerce-native in the dataset. HubSpot Marketing Hub is not.

Does Mailchimp have SMS compared with HubSpot Marketing Hub?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Mailchimp is 4/10; HubSpot Marketing Hub is 5/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–3–1 (A–B–tie)

Mailchimp vs HubSpot

Mailchimp and HubSpot Marketing Hub overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Mailchimp at $100/mo. HubSpot Marketing Hub scores higher on automation depth (5/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, Mailchimp leads 3, HubSpot Marketing Hub leads 3, with 1 ties. This is a dataset tally, not an award.

Visit Mailchimp Visit HubSpot Marketing Hub

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Dimension winners

Price at 5k contactsMailchimp: $100/moHubSpot Marketing Hub: n/aMailchimp
Price at 10k contactsMailchimp: $135/moHubSpot Marketing Hub: $3,600/moMailchimp
Automation depth (1–10)Mailchimp: 4HubSpot Marketing Hub: 5HubSpot Marketing Hub
SMSMailchimp: YesHubSpot Marketing Hub: YesTie
CRMMailchimp: NoHubSpot Marketing Hub: YesHubSpot Marketing Hub
Ecommerce-nativeMailchimp: YesHubSpot Marketing Hub: NoMailchimp
G2 scoreMailchimp: 4.3HubSpot Marketing Hub: 4.4HubSpot Marketing Hub

Split decision on the scored rows. Prefer Mailchimp if beginners is the priority; prefer HubSpot Marketing Hub if inbound marketing teams matters more.

Full field dump for Mailchimp and HubSpot Marketing Hub from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.3 (12,987)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	n/a	$3,600/mo	marketing_contacts_plus_seats	5/10	Yes	Yes	No	Yes	Yes	4.4 (n/a)	14-day trial

Choose Mailchimp if

Choose Mailchimp over HubSpot Marketing Hub when beginners is the job to be done.
Choose Mailchimp over HubSpot Marketing Hub when small businesses is the job to be done.
Choose Mailchimp over HubSpot Marketing Hub when brand awareness is the job to be done.
Choose Mailchimp over HubSpot Marketing Hub when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs HubSpot Marketing Hub if you specifically need advanced automation power users.
Do not pick Mailchimp vs HubSpot Marketing Hub if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs HubSpot Marketing Hub if you specifically need deep ecommerce CRM needs.

Choose HubSpot Marketing Hub if

Choose HubSpot Marketing Hub over Mailchimp when inbound marketing teams is the job to be done.
Choose HubSpot Marketing Hub over Mailchimp when CRM centric orgs is the job to be done.
Choose HubSpot Marketing Hub over Mailchimp when SaaS startups is the job to be done.
Choose HubSpot Marketing Hub over Mailchimp when multi hub stacks is the job to be done.
Free plan (contacts uncapped in dataset). 14-day trial.

Skip HubSpot Marketing Hub if

Do not pick HubSpot Marketing Hub vs Mailchimp if you specifically need budget email only users.
Do not pick HubSpot Marketing Hub vs Mailchimp if you specifically need simple newsletters.
Do not pick HubSpot Marketing Hub vs Mailchimp if you specifically need avoiding onboarding fees.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 11, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
HubSpot Marketing Hub1k $20/mo · 5k n/a · 10k $3,600/moModel: marketing_contacts_plus_seats · row date September 11, 2026

FAQ

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