Is Mailchimp cheaper than Twilio SendGrid?

At 5,000 contacts in this example snapshot, Twilio SendGrid is $15/mo (Mailchimp $100/mo, Twilio SendGrid $15/mo). At 10,000 contacts: Mailchimp $135/mo vs Twilio SendGrid $15/mo.

Which is better for ecommerce, Mailchimp or Twilio SendGrid?

Mailchimp is marked ecommerce-native in the dataset. Twilio SendGrid is not.

Does Mailchimp have SMS compared with Twilio SendGrid?

Mailchimp has SMS in the dataset; the other does not.

Which has deeper automation?

Mailchimp is 4/10; Twilio SendGrid is 3/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 4–2–1 (A–B–tie)

Mailchimp vs SendGrid

Mailchimp and Twilio SendGrid overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Twilio SendGrid at $15/mo. Mailchimp scores higher on automation depth (4/10). Mailchimp is marked ecommerce-native; the other is not. On the scored dimensions below, Mailchimp leads 4, Twilio SendGrid leads 2, with 1 ties. This is a dataset tally, not an award.

Visit Mailchimp Visit Twilio SendGrid

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsMailchimp: $100/moTwilio SendGrid: $15/moTwilio SendGrid
Price at 10k contactsMailchimp: $135/moTwilio SendGrid: $15/moTwilio SendGrid
Automation depth (1–10)Mailchimp: 4Twilio SendGrid: 3Mailchimp
SMSMailchimp: YesTwilio SendGrid: NoMailchimp
CRMMailchimp: NoTwilio SendGrid: NoTie
Ecommerce-nativeMailchimp: YesTwilio SendGrid: NoMailchimp
G2 scoreMailchimp: 4.3Twilio SendGrid: 4.2Mailchimp

Mailchimp wins more of the scored dimensions (4–2). Twilio SendGrid can still be the right buy when transactional email outweighs those rows.

Full field dump for Mailchimp and Twilio SendGrid from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Model	Automation	SMS	CRM	Ecommerce	Landing pages	Forms	G2	Trial
Mailchimp	Free up to 250 contacts	$45/mo	$100/mo	$135/mo	contacts	4/10	Yes	No	Yes	Yes	Yes	4.3 (12,987)	14-day trial
Twilio SendGrid	Free up to 2,000 contacts	$15/mo	$15/mo	$15/mo	email_volume	3/10	No	No	No	No	Yes	4.2 (n/a)	60-day trial

Choose Mailchimp if

Choose Mailchimp over Twilio SendGrid when beginners is the job to be done.
Choose Mailchimp over Twilio SendGrid when small businesses is the job to be done.
Choose Mailchimp over Twilio SendGrid when brand awareness is the job to be done.
Choose Mailchimp over Twilio SendGrid when all in one marketing starters is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Mailchimp if

Do not pick Mailchimp vs Twilio SendGrid if you specifically need advanced automation power users.
Do not pick Mailchimp vs Twilio SendGrid if you specifically need cost sensitive lists over 5k.
Do not pick Mailchimp vs Twilio SendGrid if you specifically need deep ecommerce CRM needs.

Choose Twilio SendGrid if

Choose Twilio SendGrid over Mailchimp when transactional email is the job to be done.
Choose Twilio SendGrid over Mailchimp when API sending is the job to be done.
Choose Twilio SendGrid over Mailchimp when high contact / low send volume is the job to be done.
Choose Twilio SendGrid over Mailchimp when developers is the job to be done.
Choose Twilio SendGrid over Mailchimp when email_volume is the job to be done.
Free up to 2,000 contacts. 60-day trial.

Skip Twilio SendGrid if

Do not pick Twilio SendGrid vs Mailchimp if you specifically need Shopify native catalog sync.
Do not pick Twilio SendGrid vs Mailchimp if you specifically need visual creator newsletters.
Do not pick Twilio SendGrid vs Mailchimp if you specifically need native SMS in the marketing product.
Do not pick Twilio SendGrid vs Mailchimp if you specifically need HIPAA / BAA email.
Do not pick Twilio SendGrid vs Mailchimp if you specifically need all in one CRM + landing pages.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 14, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Mailchimp1k $45/mo · 5k $100/mo · 10k $135/moModel: contacts · row date September 11, 2026
Twilio SendGrid1k $15/mo · 5k $15/mo · 10k $15/moModel: email_volume · row date September 14, 2026

FAQ

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
Moosend: No free plan · 5k $48/mo

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo

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