Compare Email Tools

Head-to-head · 241 (A–B–tie)

Zoho Campaigns vs Klaviyo

Zoho Campaigns and Klaviyo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Zoho Campaigns at $36/mo. Klaviyo scores higher on automation depth (5/10). Klaviyo is marked ecommerce-native; the other is not. On the scored dimensions below, Zoho Campaigns leads 2, Klaviyo leads 4, with 1 ties. This is a dataset tally, not an award.

  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

Dimension winners

  • Price at 5k contactsZoho Campaigns: $36/moKlaviyo: $100/moZoho Campaigns
  • Price at 10k contactsZoho Campaigns: $58/moKlaviyo: $150/moZoho Campaigns
  • Automation depth (1–10)Zoho Campaigns: 3Klaviyo: 5Klaviyo
  • SMSZoho Campaigns: NoKlaviyo: YesKlaviyo
  • CRMZoho Campaigns: NoKlaviyo: NoTie
  • Ecommerce-nativeZoho Campaigns: NoKlaviyo: YesKlaviyo
  • G2 scoreZoho Campaigns: 4.3Klaviyo: 4.6Klaviyo

Klaviyo wins more of the scored dimensions (4–2). Zoho Campaigns can still be the right buy when Zoho CRM stack outweighs those rows.

Full field dump for Zoho Campaigns and Klaviyo from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kModelAutomationSMSCRMEcommerceLanding pagesFormsG2Trial
Zoho CampaignsFree up to 2,000 contacts$8/mo$36/mo$58/mocontacts3/10NoNoNoYesYes4.3 (n/a)14-day trial
KlaviyoFree up to 250 contacts$30/mo$100/mo$150/moactive_profiles5/10YesNoYesNoYes4.6 (n/a)No listed trial
Choose Zoho Campaigns if
  • Choose Zoho Campaigns over Klaviyo when Zoho CRM stack is the job to be done.
  • Choose Zoho Campaigns over Klaviyo when budget SMBs is the job to be done.
  • Choose Zoho Campaigns over Klaviyo when small businesses is the job to be done.
  • Choose Zoho Campaigns over Klaviyo when beginners is the job to be done.
  • Choose Zoho Campaigns over Klaviyo when landing pages is the job to be done.
  • Choose Zoho Campaigns over Klaviyo when landing pages is the job to be done.
  • Free up to 2,000 contacts. 14-day trial.
Skip Zoho Campaigns if
  • Do not pick Zoho Campaigns vs Klaviyo if you specifically need native Shopify catalog sync.
  • Do not pick Zoho Campaigns vs Klaviyo if you specifically need included SMS / WhatsApp.
  • Do not pick Zoho Campaigns vs Klaviyo if you specifically need deep ecommerce CRM needs.
  • Do not pick Zoho Campaigns vs Klaviyo if you specifically need advanced automation power users.
Choose Klaviyo if
  • Choose Klaviyo over Zoho Campaigns when Shopify ecommerce is the job to be done.
  • Choose Klaviyo over Zoho Campaigns when DTC brands is the job to be done.
  • Choose Klaviyo over Zoho Campaigns when email+SMS revenue flows is the job to be done.
  • Choose Klaviyo over Zoho Campaigns when product catalog sync is the job to be done.
  • Free up to 250 contacts. No listed trial.
Skip Klaviyo if
  • Do not pick Klaviyo vs Zoho Campaigns if you specifically need non ecommerce B2B newsletters.
  • Do not pick Klaviyo vs Zoho Campaigns if you specifically need creators needing landing pages/courses.
  • Do not pick Klaviyo vs Zoho Campaigns if you specifically need budget conscious large lists.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Zoho Campaigns1k $8/mo · 5k $36/mo · 10k $58/moModel: contacts · row date September 13, 2026
  • Klaviyo1k $30/mo · 5k $100/mo · 10k $150/moModel: active_profiles · row date September 11, 2026

FAQ

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  • Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp
  • Moosend: No free plan · 5k $48/mo

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Brevo: Free up to 100,000 contacts · 5k $9/mo · SMS · WhatsApp · Moosend: No free plan · 5k $48/mo